The Power of Silence - 3PL Software Commercials Generate an Interest in Computer Software

Silent movies were all the rage when motion pictures first came out. People would flock to the movie theatres to see actors engage in an hour long story that was told by changes in scenery, actions, and facial expressions.

Seattle, WA (prHWY.com) February 13, 2013 - Silent movies were all the rage when motion pictures first came out. People would flock to the movie theatres to see actors engage in an hour long story that was told by changes in scenery, actions, and facial expressions. Unfortunately, silent movies fell out of favor and soon became a thing of the past.

A powerhouse in computer software has decided to bring back people's love for silent movies by releasing a silent commercial. 3PL Software has created a 3 minute commercial that is very similar to the old silent movies.

"We hired a director who has studied the old silent movies", said the director of 3PL Software. "We wanted someone that was familiar with this style and would be able to recreate it in a similar way. That was how we met Howard."

Howard Sevens directed the entire commercial. He hired actors and actresses that resembled some of the favorite silent movie actors and he required everyone to take part in a 5 day training session.

"The training session allowed these actors and actresses to learn some of the facial expressions and movement we'd be using in the commercial", said Sevens. "I wanted people to feel comfortable with what they were doing and the only way to do that was to teach them what they needed to know."

It took six days to shoot the commercial and it was quickly released to the Internet. The first day it was released the video got over 400,000 hits and the 3PL Software site got just as many visitors.

"There really was an increased interest in 3PL software", said Sevens. "I knew this commercial would work. I knew people still possess a love for silent movies or in this case, silent commercials."

When asked what was so appealing about the commercial 3PL software received several responses. The most commonly given response was that people found the combination of old and new intriguing and loved the idea.

"I really liked the way they combined modern technology with old silent movies", said Donald Silverman. "3PL creates computer software so that was all modern, and then the old fashioned actors and actresses made it feel like the 1930s and such all over again. I think that was why so many people loved it. I also think it's something that people will remember for years to come. It was great and I showed it to all my friends!"

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Tag Words: 3pl software

Categories: Technology

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