Catalog Printing - Catalog Printing Contains Images And Text That Are Balanced To Garner The Desired Response
Catalog printing might be your next resort for an upcoming seasonal sales season, new product lines and other commodities worth getting excited about.
Think about the kind of catalogs you've seen used effectively at different point of the year - Christmas, Spring and Fall fashion, kitchen accessories, bridal shower gifts and other niche themes. It's incredibly imperative that you use as much vivid color as you can in order to attract the eyes of shoppers everywhere. It will be important in keeping their attention fixed on your piece long enough to be interested in your offers and act upon them accordingly.
Images are also crucial to supporting your message. Imagine fingering through a company's catalog printing only to find page after page of long-winded paragraphs. How boring would that be? Would you buy something out of those catalogs? Likewise, you don't want to fill your piece with a complete photograph collage either. It should always be a nice balance of text, color and imagery so that one page flows to the next without much effort.
Another thing to consider is the binding. While most companies opt for a discreet set of stapling (often referred to as side-stitching or saddle-stitching), you can choose to have them bound with a plastic or metal spiraling for an easier page-turning experience. Bindery services lend a certain aesthetic appeal to your custom catalog printing so be aware of the look you will present to your customers when considering this aspect.
Even inks have changed a lot over the years. Don't be afraid to go with an embossed look, especially when it comes to the cover (as that is your most important feature for convincing a prospective customer to read on.) Some places, like Halloween costume companies and party rental places could benefit from a neon or metallic ink, even glow in the dark ones too. Whatever the case, always have your customers in mind when creating catalog printing so you don't lose them along the way.
About the Author:
Catalog Printing - Printopic Graphics has been a leader in the printing industry, and ranked as one of the most successful printing companies in Florida.With state-of-the-art production facilities and the very best of web technologies, Printopic Graphics delivers online convenience, high quality products, fast turnaround times, and highly competitive prices. Our high quality products and attention to detail will ensure that you will never have to look further than Printopic Graphics to serve your printing requirements at the best price.
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