Pop-up Shops Benefit Small Retailers, Landlords

Andrew Jacobs operates a 7,000-square-foot pop-up store for JAM Paper & Envelope on Manhattan's Upper East Side, which complements the stationery store's three permanent sites in New York and New Jersey.

Northvale, NJ (prHWY.com) January 23, 2012 - Pop-up shops are popping up nationwide, as entrepreneurs strive to take advantage of the uptick in consumer spending around the holidays.
The retail model, which calls for setting up shop in temporary spaces or at local events, is ideal for small-businesses that can't (or don't want to) pay to lease a traditional storefront. Pop-ups also provide sellers with an opportunity to bolster virtual brands and a means for commercial landlords to fill otherwise empty buildings on a short-term basis.

Pop-up stores can benefit landlords, too, specifically those struggling to fill commercial units with year-round tenants. Andrew Jacobs operates a 7,000-square-foot pop-up store for JAM Paper & Envelope on Manhattan's Upper East Side, which complements the stationery store's three permanent sites in New York and New Jersey. JAM's two-month holiday pop-up last year extended into the new year -- and it's still in operation. "The landlord has not been able to find a long-term tenant for the space yet and is permitting me to stay in the space until it is leased long-term," Jacobs says.
To fill 1,500 square feet of unused space, Jacobs launched a second pop-up shop within the JAM pop-up shop. A toy shop, he determined, would do well during the holiday season. "I spoke with Melissa & Doug [a designer and manufacturer of educational toys], who helped me open the store. They picked the merchandise and sent merchandisers to help make it feel fun," he says. "I previously had zero experience with toys."

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Tag Words: paper and envelopes, jam paper

Categories: Business

Press Release Contact
JAM Paper & Envelope
185 Legrand Avenue
Northvale, NJ 07647
201-567-6666

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