Brand Can Be a Strategic Advantage for a Company to Cut Through Competition

Companies are trying every possible way to win over competition. Effective brand positioning has emerged as a valuable weapon against ever-rising competition.

Melbourne, Australia (prHWY.com) February 27, 2012 - Brand as a concept is more than two centuries old. Way back during the eighties when Coco-Cola tried to spread its product awareness with posters and organizing events, the soft drink giant was in fact creating its brand. Today, Coco-Cola is one of the most consumed soft drinks across the world.

Branding is critical to a company's survival in a highly competitive business environment. If customers can relate with your brand more than your competitors', then it's likely that your products will sell more. Successful brand campaign touch every aspect of the customers' lifestyle - blogs they read, sites they click, events they visit, magazines they read and so on.

If the brand is positioned well enough, it attracts prospects and eventually grows business faster. However, brand image cannot overshadow quality products. It has been proven time and again that the combination of an over-promising brand and an under-performing product flops in the long run. Carefully choosing your brand agency can make all the difference.

Charles Elena Design, a creative agency in Melbourne believes 'Courage in Creativity'. Their band communications are marked by perception challenging designs and engaging content. The company is a one stop solution for well-rounded branding design right from concept development to online and outdoor advertising, graphic designing through to website development and email marketing. Their branding experience spans across such diverse industries as telecommunication, retail, real estate and food & beverages. The company has been exceptionally successful in helping its Australia-wide clients to create a concrete brand presence among their target customer base.


Statistics can be extremely valuable for evaluating customer preferences, understanding their perception towards the products of a company and then smartly convert it into a brand. Qualitative research enables brand developers to delve into customers' buying psyche, gather essential insights and intelligence into the minds of the customers. A brand agency that undertakes qualitative research and develops the brand concept on it, is often more successful than those that conceptualize a brand within four walls of their cabin.

One of the biggest business benefits of strong brand image is easy recall by customers which eventually translates into sales. A good mix of traditional and non-traditional media grabs instant attention and creates an engaging experience for the customers. When a customer shops next, he is likely to pick your product over others. If the product is really good, one-time purchase converts into repeat purchase and you have a loyal customer base for your products.

Charles Elena Design, a Melbourne based brand agency has undertaken branding campaigns for companies dealing in B2B format such as property development and aerospace industries as well as those in the B2C sphere like fashion, education, hospitality, and health services.

Charles Elena Design is a Melbourne based brand agency helping its Australia-wide clients to create strong brand identity. Its award-winning brand developers also redesign brands with a fresh image. Visit http://www.charleselena.com.au/melbournebrandagency.html to view their work samples.

###

Tag Words: brand agency

Categories: Business

Press Release Contact
Charles Elena Design
197 Lonsdale Street
Melbourne
Australia
3000

Link To This Press Release:

URL HTML Code