Online Marketing Service Provides SEO in Chester and Around the World

05.10.2012 Any company that has a website and does business online can't afford to ignore the search engine optimisation process.

Ca, AK (prHWY.com) October 5, 2012 - 05.10.2012 Any company that has a website and does business online can't afford to ignore the search engine optimisation process. Search engine optimisation, or SEO for short, is a marketing task that involves making a website search engine friendly. The better the optimisation, the more likely the site is to rank highly for a targeted keyword. According to Jamie Knop it's one of the most essential online marketing services, yet often the least understood. Jamie is the founder of Imba Marketing, a SEO service in Chester that specializes in website search engine optimisation, online reputation management, email marketing and web design development.

"A plumber should be able to go to Google, enter the term 'Chester plumber,' and have his site appear on the first page of the search results. That's the power of proper search engine optimisation," explained Jamie. "A site that hasn't been properly optimised won't show up on the first or even the fifth page of results. If you can't find your website using keywords related to your business, nobody else can either."

As more and more consumers search the internet for business reviews, Jamie says online reputation management is probably the second most important tactic for generating business online. According to a study by Cone Inc, four out of five consumers won't do business with a company because of negative reviews. Online reputation management is the process of making sure positive reviews show up early in the search results, so negative feedback has no room to sprout.

"Not every bit of negative feedback is warranted," added Jamie. "There are cases when competitors will purposely leave bad reviews just to tarnish the image of a stronger business. Sometimes people forget the name of an establishment and end up leaving a bad review for a business they've actually never been to. Online reputation management minimizes the effects of those dings."

Jamie says the services they provide complement each other. SEO Chester and Google Places optimisation helps the site get found, online reputation management assures positive reviews are in the forefront, and email marketing keeps potential and existing customers coming back.

"We've been doing SEO in Chester for several years now, and the results have been incredible," said Jamie. "We focus on results because that's the only metric that really matters. It always amazes our clients when they ask their customers, 'how did you find us?' and they say, your website."

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Tag Words: seo chester

Categories: Business

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