(prHWY.com) April 25, 2012 - Targeted marketing, FL -- 24th April 2012 - In the world of marketing there are three important steps namely targeting, segmenting and positioning. If a marketer wants his product to be successful then he has to keep an account of all these aspects. Target marketing means knowing the target customer group so that a marketer can pitch his product in the right way. For example the product is a cream that helps in removing pimple marks from the face. The target market for this product includes people aging from 13 to 19 years. Teens are vulnerable to pimples due to change in hormones and lifestyle. Therefore, the marketer should adopt the methods that reach to the people of this age group effectively. Hoardings in prominent areas and advertisements in internet are the best ways of reaching people belonging to this age group. Using social media of network like twitter or facebook is an ideal method. To reach the target crowd this is the best method.
Most of the people spend at least some part of their day in browsing, chatting and talking to their buddies in social media. To reach people of age groups of 13- 30 years is possible when you make effective use of social media. Reaching hundreds of people is a matter of jiffy. Within a few seconds all those who are found only can know about the product or service within a few seconds.
By using social media effectively you reach people even without spending any money. Just a status update from this media helps in spreading the opinion about the product or survey and that too within a fraction of a second.
Target marketing can be broadly divided into various genres like age, gender, section, ethnic groups and the like. Depending on this division the product or service is marketed. Marketing campaigns for products related to women differs from that of men. The method of approaching the target customer group of kids is different from that of adolescents and adults. A marketer has to keep all these aspects in mind while designing marketing strategies. To position a product in the right way is possible only when a marketer is aware of the segment and target marketing areas. It is only then he makes a strong impression in the minds of
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