Sigma SEO Uses Community Building Strategies for Effective Social Media Marketing

(prHWY.com) September 21, 2012 - Sydney, Australia -- Sigma SEO, a brand owned by Sigma Infotech, offers specialised online marketing services such as search engine optimisation and social media marketing. The company has helped a number of businesses achieve their goals through social networks. Community building is one of the key strategies used by the company to facilitate relationships and engage users with the brands, big or small.

For each project, the company assigns community managers who monitor and manage communities on different social networking websites such as Facebook, Twitter and discussion forums. On behalf of the clients, these managers create the communities, bringing together individuals with similar preferences. By encouraging active discussions and participations, several benefits are achieved, such as networking, value creation, and customer service. Engaging social campaigns are the core to the community building services the company offers. Some of the common methods applied for engaging the users within the community include sharing unique information, encouraging healthy debates and fostering two-way communication.

A community can serve as a unique platform where your customers share their grievances as well as appreciate the services provided by you. This is a great opportunity for businesses that value their customers to engage with those customers and address their queries and remarks immediately. However, not many business owners have the time or the skills to engage with those customers and provide timely updates. Hiring the community managers from Sigma solves this problem. According to Sigma's director, Tanuj Rastogi, "SMM seems to be a relatively easy platform to market your brand on. However, the key lies in remaining available 24x7 and constantly interacting with the customers. This is why businesses need a community manager to manager and monitor social activities related to your brand."A community can serve as a unique platform where your customers share their grievances as well as appreciate the services provided by you. This is a great opportunity for businesses that value their customers to engage with those customers and address their queries and remarks immediately. However, not many business owners have the time or the skills to engage with those customers and provide timely updates. Hiring the community managers from Sigma solves this problem. According to Sigma's director, Tanuj Rastogi, "Social media seems to be a relatively easy platform to market your brand on. However, the key lies in remaining available 24x7 and constantly interacting with the customers. This is why businesses need a community manager to manager and monitor social activities related to your brand."

Besides the community management solutions, the company also offers other result-oriented social media marketing solutions including Facebook marketing, Twitter marketing, LinkedIn marketing and reputation management. All these services are devised to generate a buzz about your brand on social networks, build fruitful customer relationships and earn you more business.

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