A logo is the image of a company and it tells in briefly about the company too. A logo has to be relevant to the company and might or might not carry the brand name.
(prHWY.com) November 8, 2012 - New York, NY -- A logo is the image of a company and it tells in briefly about the company too. A logo has to be relevant to the company and might or might not carry the brand name. A logo has to be distinct and unique so that it can be recognized in a single look. Logo designing is a specialized profession which needs creativity as well as technical knowledge. A logo has to reflect company values and vision while it looks appealing to a customer's eye.
The process of logo designing starts on a paper where the basic idea is laid down. Paper is used as changes can be made very easily and it provides a framework for one to start working on a digital image made over various softwares. You have to incorporate the brand name in the logo so that people can identify it at a single glance. High amount of detailing should be avoided since these might not appear in smaller images. You have to make sure that the logo looks the same whatever be the scale.
The logo should be designing while keeping in mind the target audience, for example a company that manufactures toys should use bright colors to attract a kid's attention. A grayscale version of the logo should also be checked since at places the logo could only appear in Black and White. A black and white version should be developed first so that you can concentrate more on design and shape, later you can color it appropriately.
Adobe Illustrator and Coral Draw are two widely used vector graphics softwares used in logo designing industry. These softwares provide you with clear images with in high resolution which are compatible with other softwares. Use of printable colors is recommended as they are cheaper to print and you will save money on printing. Avoid use of multiple fonts in a single logo; also don't use stock images in the logo to avoid copyright infringement. Vector Art Services is an Indian company for designing and digitizing services like Product mock-up and clipping path indesign. Contact them via email or phone for groundbreaking design services.
For more information just check it out:
http://www.vectorartservices.com/ and
http://www.vectorartservices.com/services.php
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