With the help of social networking sites it has become easy to approach genuine people in large number at a time and is more fruitful as it has an interactive form of marketing.
(prHWY.com) December 14, 2012 - New York, NY -- Marketing is a dynamic field that needs fresh ideas for its effective impact. It's mainly about capturing attention of as many possible sources that have potential to buy that particular products and services. They are always looking at the place where maximum number of people can be targeted at the single time so that they can maximize the scope of attention and minimize cost of attending them. Whether it is a hoarding advertising or television advertising the focus is on achieving maximum number of people. If the product or service is for kids then it is approached near schools, children garden, etc for hoarding marketing and kid's shows like cartoons and similar to impose television ads. Main purpose is to target the potential customers but in this electronic age the techniques of marketing are also changing to digital.
Digital marketing came in the field of marketing in late 90's with email marketing, floating ads, wallpaper ads, pop up ads, etc. This was the initial ways in which the internet marketing got started and it proved quite successful and is running still today. But with the birth of social networking sites like Facebook, Twitter, Hi5, Pin up, Linkedin, etc and socio photo and video sharing sites like youtube, flicker, slideshare, Photobucket, etc the online marketing concept changed completely giving rise to a term called social media marketing. This form of marketing has many benefits over the traditional marketing tools.
By social media advertisers can target on the facebook by posting ads on the wall which can viewed by many and they can like or dislike it and even give comments on that. Same thing can be done with twitter and linkedin that can be followed to increase its popularity. The increased popularity of these networking sites has enabled marketers to reach a huge number of people at the same time. This is most useful as it is an interactive way of marketing enabling communication from both sides. This can help the advertiser to know what things are people liking and disliking about the product or services and then can do changes in the product as well as it marketing campaign. It is a very affordable or rather quite cheap source of reaching huge prospect at the single time. Best part is one can control and estimate the effect of this marketing as one can judge its success by number of likes, followers, etc that give a perfect picture of actually happening.
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