Top Link Asia as the host of Advanced Social Media Marketing 2013

Top Link Conference & event management will be hosting a 2 days' workshop and 1 day conference with the theme of Advanced Social Marketing 2013 which will be held from 18th till 20th March 2013 at the International 5 Star Hotel, Kuala Lumpur.

Kuala Lumpur, Malaysia (prHWY.com) January 14, 2013 - Top Link Conference & event management will be hosting a 2 days' workshop and 1 day conference with the theme of Advanced Social Marketing 2013 which will be held from 18th till 20th March 2013 at the International 5 Star Hotel, Kuala Lumpur.

This 2 days (18th & 19th march) workshop and 1 day (20th march) conference will help organizations to enhance the effectiveness of their social media marketing effort to increase customer's satisfaction and drive revenues. Organizations would also be able to explore the 2013 latest emerging trends in social media such as marketing, branding, e-commerce, customer service, ROI and more.

Neal Schaffer, President and Principal Social Media Strategy Consultant of Windmill Networking, will be the trainer for the 2 days workshop. Neal is a leading expert in leading business and training professionals to strategically leverage social media as powerful business tool. He has a nearly two decades of successful track record in sales, marketing and business development in the technology sector, working at Rohm Semiconductor, Wind River (now owned by Intel) and Espial. Recently, Neal was awarded as a Forbes Top 30 Social Media Power Influencer and is also the creator of the AdAge Top 100 Global Marketing Blog Windmill Networking. He has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo! and also the American Express Open Forum.

As for the 1 day Conference, there will be 5 speakers with much experience in media marketing. These speakers would be:
* Roy Heong
Head of E-Business & Digital Marketing of OCBC Bank
* Faizolhardi Zubairy
Head of Digital Media of PETRONAS Dagangan Berhad
* Mohamed Adam Wee Abdullah
Chief Marketing Officer of Mayban
* Oz Aksugur
Global Marketing Capability Leader of Kimberly Clark Singapore
* Chow Nian Yee
Digital Marketing Manager of IBM Malaysia.

The workshop would consist of theory, interactive discussion, case studies and Practical session. By attending the workshop, you will be able to:
* Keep up with the cutting edge of social media technology
* Master the advanced techniques for enhancing marketing and promoting through Facebook, Twitter, LinkedIn and Blogs
* Check out the best tips for increasing fans & generating customer online
* Explore the best methods for content development, content marketing and posting techniques
* Discover on how to effectively measure your social media ROI

As for the conference, you will be able to:
* Create the social media brand advocate and defeating the unhealthy review
* Explore the best ways on how social media can contribute towards efficient customer service management
* Best practices in maximizing your customer online experience- discover the values of online social media listening
* Master the marketing to the Generation Y
* Defining your success metrics
* Understand the social media ROI

For more information, please visit our website (www.toplink-asia.com) or call our Johor Bahru office (607 - 226 7352).

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Tag Words: conference, workshop, social media, top link

Categories: Event

Press Release Contact
Person to Contact:
Kee Mei Ping
Tel: 607-225 4823
Email: meiping.kee@toplink-asia.com
Website: www.toplink-asia.com

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