Starting a Book Store in Kolkata
Books have a universal appeal, irrespective of genre or age, be it science fiction or romance, fantasy, or thrillers, history or mystery, horror or contemporary literature.
Starting and running a book store in Kolkata is the dream of many an avid reader here. However, if you want to turn your dream into reality but cannot figure out how and where to begin, here is a list of some of the things you need to consider before you can make your dream come true.
The first thing is to chalk out a business plan. A business plan is important because it serves as the framework of your business. It helps to guide you and keep you focused on your goal. In your business plan, you will have your objectives clearly listed out, your mission, a brief history of what you do, a list of owners or partners, start-up costs, facilities, location, products and services. It will also outline the source for your inventory, a projection of sales, a brief market analysis, list of competition, market segmentation, marketing strategy, target audience, product positioning, pricing, financial plan, and a projected profit and loss statement. Besides this, a business plan will also include a list of assets and liabilities, sources of financing, and projected operating expenditure.
There is no dearth of a book store in Kolkata. The city can boast of some famous names such as The Oxford Bookstore, The Family Book Shop, Seagull Bookstore and of course the Starmark and Crossword chains. So, keeping in mind the competition, you need to choose a place for your bookstore that has a good visibility and is easily accessible. You may consider setting it up at a location that is frequented by people often, such as a grocery store or in close proximity to schools and colleges. You need to first survey your competitors in the area before setting up shop, and always try to maintain an edge over your competition. You can do this by being creative with your marketing strategy, by offering competitive pricing, discounts, hosting book reading sessions, or arranging for free delivery within a certain area, which will serve to attract customers.
The next thing would be to decide on the inventory. You need to decide whether you want to sell books on general topics or you want to build a niche clientele and sell specialized books. Besides books, it would also be a good idea to store other knick-knacks such as office stationery, greeting cards, e-books or audio CDs and video DVDs.
If you are thinking of starting a book store in kolkata, marketing should be a priority. Create a marketing strategy to increase the footfall to your store and boost the sale of your books, by aiming your advertising campaign at your main target audience. This will only stand you in good stead and help keep you above competition.
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Contact Information
Company Name : Vshop Solutions Pvt. Ltd.
Contact Name : Boi Kart
Company Email : info@boikart.com
Contact Phone : +91 9007911567
Website Address : http://www.boikart.com/
Address : 6/30,Sahid Nagar, PO Haltu, Kolkata -700078, West Bengal, India
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Categories: Shopping
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