Multi-National Chains Look Their Market by Customising Products to Indian Needs

Multi-national chains looking at deepening their market reach are wooing Indians like never before by customising their products to Indian needs.

Gurgaon, India (prHWY.com) February 6, 2013 - Whether it is chowmien, stuffed samosas, gulkand cheesecake or even eggplant bharta pizza and masala fruit juice golgappas creative chefs across the country are giving a global spin to Indian food as well and serving Indian cuisine that looks nothing like the food that grandma cooked.

Whats going on? Surely there's something wrong. These global chains could not be selling stuff like gulab jamuns, kesar pistas, elaichi mawa, murg choley sandwich, tandoori paneer and a lot more Indian delicacies. The truth is they are. And it's not just food. With this new "lets-turn-Indian" mantra, customized products are flowing fast and swift. In tune with the traditional Indian predilection of soaking clothes and scrubbing out the stains for a spotlessly white wash, Whirlpool washing machine comes with gentle hand wash plus a roll-over action that replicates the Indian style of washing clothes, www.whirlpoolindia.com

Whirlpool sometime back also introduced refrigerators with wheels. This was a clever strategy as it not only did away with the unseemly wooden stands; it also addressed a typically Indian problem of dust and grime under the refrigerator. Experts say that India has become a very strategic market for global players. The burgeoning buying power of middle class Indians is motivating these companies to launch product features specifically suited to Indians tastes and needs. They are adding an extra desi touch to their products.

Whirlpool of India, the subsidiary of Whirlpool Corporation, the World's No.1 Home Appliance Company, manufacturer and marketer of household varieties designed to suit the necessities of different classes of consumers and is highly appreciated in the market.

For more details and information you can visit our online portal Whirlpoolindia.com


Contact Information:

Company : M/s Whirlpool of India Ltd.
Contact Person: Media Manager
Address : Whirlpool House, Plot No. 40, Sector 44, Gurgaon - 122002, Haryana
Phone : 91-124-4591300, 91-124-4591301
E-mail : info@whirlpoolindia.com
Website : http://whirlpoolindia.com

###

Tag Words: None

Categories: Electronics

Link To This Press Release:

URL HTML Code