Your Primary Focus at a Trade Show Is to Build Relationships

Your sales objectives involve meeting your important business clients, but it's really important that you continue the relationship well beyond the show. The show's only a success if you increase business afterwards.
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NEW YORK, NY (prHWY.com) February 12, 2013 - Building relationships starts well before a trade show. It's a process that you should be nurturing long before you meet face to face, but it has to be an integral part of your pre-show, at-show, and post-show marketing strategy. And it never ends. If you're in the B to B (business to business) marketplace, you know that you don't write a lot of business at the show itself. You are there primarily to focus on building relationships. Your sales objectives involve meeting your important business clients, but it's really important that you continue the relationship well beyond the show. The show's only a success if you increase business afterwards.

There are amazing things you can do with new qualified clients or established customers. One strategy is to send them a gift at their office right after the show. You can keep your name in front of them, arrange for another appointment, and close additional sales. At AnOpportunityKnocks.com we have a unique 3D crystal engraving process that's extremely effective. You take a picture of someone at your booth, and then present them with an engraved 3D crystal image of their head after the show. It's really eye-catching and one way your post-show strategy can put you in front of your competitors.

After a show you're suffering from information overload and you've got a ton of work built up. On top of that, you've got a briefcase full of contact information to analyze so you can follow up with your clients quickly, efficiently, and with the right message. You will have newly acquired contacts with immediate requirements and regular buyers looking for a quote. The higher their potential, the more important they are to contact. So contact them while you're still in their sights. You may have spent half an hour with them one morning, but then they spent the next of the show with your competitors. You got their attention at the show; now you must remind them who you are. This is why trade show themes work so well. You can say, "I was the one who offered the health check-up on your systems?" Or, "Wait till you see the 3D crystal that's heading your way."

Let AnOpportunityKnocks.com help you with a carefully planned post-show strategy.-Dave Burnett

Contact:
An Opportunity Knocks
quotes@anopportunityknocks.com
Toll Free - 1.888.566.2577
USA - 350 5th Ave, Suite 7412 | New York, NY USA 10118-7412
CANADA - Richview Square | 250 Wincott Drive, P.O. Box 18535 | Toronto, Ontario, Canada M9R 4C8

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Tag Words: promotional items, promotional products, corporate gifts, promotional pens, promotional mugs, promotional shirts, giveaways
Categories: Marketing

Press Release Contact
quotes@anopportunityknocks.com
Toll Free - 1.888.566.2577
USA - 350 5th Ave, Suite 7412 | New York, NY USA 10118-7412

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