The Right Promotional Giveaway Strategy Can Make or Break Your Presence at a Trade Show

This will give you the means to judge your ROI (return on investment) and determine exactly how many preshow contacts show up at your booth.

NEW YORK, NY (prHWY.com) February 12, 2013 - Have you ever heard of the companion gift strategy? This is one of the most effective strategies that we've developed at AnOpportunityKnocks.com. It's designed to guarantee that the prospects you prequalify actually visit your booth at the trade show. Basically, as you're making your pre-qualifying contacts with customers, include one part of the gift in your pre-show packet, a quality item that convinces them to pick up the complementary part at your booth. This will give you the means to judge your ROI (return on investment) and determine exactly how many preshow contacts show up at your booth.

Now you ask: What gifts make this such an effective strategy? AnOpportunityKnocks.com offers some great possibilities. For example, you can send your best clients a portfolio with a note: "Come to our booth and pick up your custom-engraved nameplate." Or if your shipping budget doesn't allow, switch the items and send them the nameplate with this note: "We have a fine leather portfolio waiting for you at the show." Or you could substitute one of hundreds of desk items. Your goal is to entice them to actually show up for the higher'value item. Depending on your product line, you might even send them something like a battery: "See you at the show; pick up a great flashlight." AnOpportunityKnocks.com has an enormous selection of stylish and extremely functional LED flashlights. Or send them an Apple gift card with a message to enter your iPad drawing. The combinations are endless: send them a refill and come to the booth for the pen; send them a watchband and pick up a classy watch; send them a glove for one hand and get the other hand at the show; entice them with a tool to come pick up a fine leather tool belt.

To conduct a successful companion gift promotion, make sure that your product selection works well with your target market. It has to be relevant. Don't offer a mechanic a fluffy, pink doll but something useful. It's also imperative that your "teaser" gift emphasizes the second gift, your prize. The first gift gets your prospect's attention; the companion gift has to have a high enough value to sway their decision to visit your booth. If they are on the fence about attending, your gift strategy has to push them over. Your next challenge is to capture their business.

Put together the perfect companion gift strategy at AnOpportunityKnocks.com.-Dave Burnett

Contact:
An Opportunity Knocks
quotes@anopportunityknocks.com
Toll Free - 1.888.566.2577
USA - 350 5th Ave, Suite 7412 | New York, NY USA 10118-7412
CANADA - Richview Square | 250 Wincott Drive, P.O. Box 18535 | Toronto, Ontario, Canada M9R 4C8

###

Tag Words: promotional mugs, promotional pens, corporate gifts, promotional items, promotional products, promotional shirts, giveaways

Categories: Marketing

Press Release Contact
quotes@anopportunityknocks.com
Toll Free - 1.888.566.2577
USA - 350 5th Ave, Suite 7412 | New York, NY USA 10118-7412

Link To This Press Release:

URL HTML Code