Is Subliminal Advertising a Thing of the Future? Music Production Schools Explore the Possibility

Adding subliminal messages to songs and musical recordings was an urban legend that went around in the 1960s and 1970s, but it might make a comeback. Advertisers and businesses are considering adding subliminal advertising messages to commercials

Seattle, WA (prHWY.com) February 13, 2013 - Adding subliminal messages to songs and musical recordings was an urban legend that went around in the 1960s and 1970s, but it might make a comeback. Advertisers and businesses are considering adding subliminal advertising messages to commercials and radio ads, but they will need help with the idea.

"We have had several businesses and advertising companies approach us with the idea of adding subliminal messages to their ads", said John Wilder, director of a group of music production schools. "While we are a music production school, we also work to do voiceovers and background music for commercials and other ads."

The group of music production schools is looking into how they could possibly add subliminal messages to the ads without destroying the quality of the commercial. Many times when a message is added to the background of an ad or as part of the music it destroys the quality of the ad. That is what the school is looking to avoid.

"I am not sure what the ultimate outcome of this will be", said Wilder. "I think there is some good that can come out of this. Think about what the world would be like if we placed happy, positive messages in the background."

One of the concerns regarding subliminal messages is that it encourages people to do things that they wouldn't normally do. For example, an ad for fast food restaurants might encourage people to go there when they had no desire to eat at that particular restaurant.

The music production schools are looking into various ways that the messages could be placed in the ads without destroying the quality. They are also working with government organizations to create a code of ethics.

"We think that if this does come to light there is a code of ethics that needs to be followed when using this type of advertising", explained Wilder. "We don't want to just go out there and produce ads and music that make people do anything they want. We want people to be doing it because they really wanted to do it."

A recent survey suggested that almost 60% of all ads for radio and TV were made by students or recent graduates of a music production school. The addition of this new feature to ads and commercials may encourage more individuals to use music production schools to create ads, voiceovers and music for companies' ads.

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Tag Words: music production schools

Categories: Entertainment

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