MBAs find FMCG most favored sector for employment: Nielsen

The fast moving consumer goods (FMCG) sector was the most preferred sector for B school students for employment during the previous year (class of 2012)

Noida, India (prHWY.com) February 14, 2013 - The fast moving consumer goods (FMCG) sector was the most preferred sector for B school students for employment during the previous year (class of 2012). Hindustan Unilever Ltd (HUL) has emerged as the most coveted employer. These absorbing facts have been revealed by the 12 th round of Campus Track, a survey of B schools conducted by Nielsen, a global provider of insights and analytics.

Sectors in demand

According to the survey, the FMCG sector (36%) topped students' choices, followed by management consulting (29%), IT consultancy/services (20%) and investment banks (20%). The IT sector, especially IT services and IT products, makes a comeback on the list of most preferred sectors for employment. Some of the other sought-after sectors were foreign banks (18%), Indian banks (17%), IT product & development (17%), financial institutions (16%), retailing (14%) and business conglomerates (13%).
"With the FMCG growth in the country being driven by consumption, the sector continues to find favour with students who see it as a sector with huge growth potential. Interestingly, this year, we see that the IT sector seems to have found favour with students, even higher than the financial sector and banks. The healthy performance of the IT sector over the last few quarters seems to have had a positive impact on students who once again are interested in the sector", says Dinesh Kapoor, executive director, Nielsen.

Preferred sectors

Rank: 1
Sector: FMCG

Rank: 2
Sector: Management consulting

Rank: 3
Sector: Software/IT consulting/IT services

Rank: 4
Sector: Investment banks

Rank: 5
Sector: Foreign banks

Rank: 6
Sector: Indian banks

Rank: 7
Sector: IT products & development

Rank: 8
Sector: Financial institutions/credit rating agencies

Rank: 9
Sector: Retailing

Rank: 10
Sector: Diversified groups/business conglomerates

Source: Nielsen survey

Preferred recruiters

Based on the CRI (Campus Recruiter Index) developed by Nielsen, HUL tops the list of most preferred recruiter, followed Google, Aditya Birla Group, Accenture and McKinsey & Co. While four IT giants -- Accenture, Google, Infosys and Microsoft feature in the top 10 list of recruiters, the two consulting giants - McKinsey & Co and BCG - and the two FMCG giants - HUL and P&G - continue to be in the top 10 list.
For the third year running, HUL tops the list of 'Dream Companies', followed by P&G and McKinsey & Co. Another FMCG company, ITC, also makes into the Top 10 list of 'Dream Companies'. HUL's popularity as a recruiter is clear from the fact that it emerges as the 'Best in Class' across most of the employment parameters. ABG though leads in one of the parameter - cross-functional mobility.

Sought-after employers

Growth potential

Rank: 1
Sector: HUL

Rank: 2
Sector: Google

Rank: 3
Sector: Aditya Birla Group

Rank: 4
Sector: Accenture

Rank: 5
Sector: McKinsey & Co

Rank: 6
Sector: Infosys/P&G

Rank: 7
Sector: BCG

Rank: 8
Sector: Citi Group/Microsoft

Rank: 9
Sector: TAS

Rank: 10
Sector: Axis Bank

Source: Nielsen survey

According to the survey, students felt that FMCG (25%), e-commerce (22%), management consulting (19%), financial institutions (19%) and the Indian banks (17%) were among the sectors with high growth potential. The other sectors that students identified as having potential were entertainment/media, investment bank and foreign banks (all with 15%).
"With increasing Internet penetration in the country, students see potential in sectors like e-commerce. Financial institutions have been favourite with students from B schools and that trend stays, but interestingly this year, even nationalized banks find favour within the B school student fraternity", says Kapoor.

Realistic expectations

The average salary expectations from a 'Dream Company' remained steady as compared to the last year (Rs 16 lakhs per annum). The salary expectations from a foreign company continues to remain almost double than that from an Indian company, according to the survey.
The 2011 survey had stated that the top five dimensions students considered when it comes to seeking employment are: high degree of independence at work, salary package, learning on the job, growth prospects and standing of the company in the market.

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