WIFW runway shows to hit a new high with online live streaming!

"WIFW to partner with Indiatimes.com for the online simulcast, the first of its kind in India Press Release -

Delhi, India (prHWY.com) March 25, 2010 - "WIFW is hosted by the India's apex fashion body, the Fashion Design
Council of India (FDCI). For the very first time this season, users
would be able to watch this very exclusive event live on
wifw.indiatimes.com. The live event will be hosted from March 24 - 28,
2010 at the NSIC Exhibition Complex, Okhla, New Delhi.

Users will be able to watch exclusive event coverage from the current
and past shows, including on-demand videos on wifw.indiatimes.com. The
show will also be streamed live on http://wifw.indiatimes.com,
India's premier destination for live video content.

Rishi Khiani, CEO, Times Internet Limited said, "We are pleased to
partner with WIFW to bring India's leading fashion shows live on the
internet. TAN has made great strides innovating in the digital video
space and this further solidifies Indiatimes.com as the premier
destination for entertainment content."

Mr. Sunil Sethi, President FDCI said, ""Today WIFW has made a mark in
the fashion show industry: since it's a by invitation event only, we
felt the need to give an opportunity to the public to watch the
streaming of shows live from the comfort of their homes.

He further added, "Taking WIFW a step further, this innovative
technology will help our designers to come closer with the end
consumer. We are very excited that FDCI is involved in its initiation
of this online engagement for the very first time in Indian fashion
industry."

Atul Chand, Divisional Chief Executive, ITC's Lifestyle Retailing,
said, "We are delighted that WIFW will be streamed live as this will
allow the global audience to witness the collections. This is a
significant step in developing the digital platform for Wills
Lifestyle India Fashion Week."

About Fashion Design Council of India - over a decade in the 'Business
of Fashion'
In the last 11 years FDCI has taken the Indian Fashion industry global
and secured national pride for the business of fashion. It has been
instrumental in promoting the business of fashion and creating new
opportunities for all stakeholders. Over the years FDCI has used
various marketing platforms, seminars and workshops to promote
fashion. FDCI, a not for profit organization, is the apex industry
body in the field of fashion in India. Its primary objective is to
provide a cohesive platform for Indian designers and act as the
mouthpiece of the industry at all relevant platforms, in a bid to
promote Indian fashion - at home and abroad. FDCI is actively involved
in promoting the 'business of fashion' and working towards
corporatisation of fashion labels in India. FDCI is instrumental in
facilitating designer-corporate tie-ups, aimed at expanding the
fashion market in the country. To mark its 10th anniversary FDCI
introduced India's first couture week in September 2008 and in its
11th year the India Mens Week. For details visit www.fdci.org

About Times Internet Limited:Times Internet Limited, (TIL), is the
Internet venture of India's largest media house - the Times Group. TIL
made a foray into the Internet with a mission to create world-class
Web products and services. Within a short span of time, the company
has emerged as India's foremost Web entity, running diverse portals
and niche websites. Over the years, TIL has led the internet
revolution in India, seamlessly integrating content, community and
commerce. TIL websites are among the fastest growing web-based
networks worldwide. Indiatimes.com is TIL's flagship brand. India's
largest internet portal encompasses telecom, e-commerce, online
advertisement solutions, events and expert seminars. Touted the
youngest ever ""Business Superbrand"", Indiatimes.com is undoubtedly
India's preferred online destination for millions of surfers looking
for a rich and diverse online experience. Indiatimes.com, the
multi-faceted portal, commands more than 400 Million page views per
month.

About Wills Lifestyle:
ITC's Wills Lifestyle has been established as a vibrant fashion brand
for the premium consumer. Wills Lifestyle offers a complete lifestyle
wardrobe for the premium consumer, incorporating the latest fashion
trends for both men and women. A nationwide chain of 50 exclusive
specialty stores in 30 cities provides the Indian consumer a truly
'International Shopping Experience'. For details visit
www.willslifestyle.com"

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Tag Words: digital live fashion show

Categories: Entertainment

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