How to Write Effective Case Studies to Promote Your Business

If you deliver services (B2B or B2C) that are tailored rather than 'off the shelf', case studies are a great way to showcase your skills, experience and approach to projects.

Mumbai, India (prHWY.com) February 19, 2013 - They work equally well for freelances, sole traders, SMEs and large corporate, giving potential clients a chance to see how your way of working actually pans out in practice, and what it could do for them. They also function as indirect recommendations, since the clients mentioned are giving their tacit endorsement.

Case study structure

The best case studies tell a story with a distinct beginning, middle and end. The beginning is the client's need, the middle is what you did for them, and the end is how they benefited. In my view, every case study should follow this chronological approach, using some or all of the following sections in the order listed (though not necessarily with these headings):

# Background: some general information about the client
# Origins: how they found or approached you
# Requirement: the client's needs, situation or problems at the time
# Approach: what you did that addressed their need, or solved their problems
# Results: the outcomes of your work, at a practical level
# Benefits: how the client benefited as a result of your work.

Medium and length for case studies

Case study Format can be used almost anywhere: in brochures, as standalone printed handouts or folder inserts, on websites or in presentations. They may also form the basis for press releases. However, the length should be appropriate for the medium and format chosen.

A presentation version should be four or five slides at most, with three or four bullet points per slide. Each slide should cover a stage of the story as described above. If you can't say what's needed within those limits, choose a different medium. Don't shoehorn narrative into PowerPoint - it'll never get read.

A printed version might go onto a double-sided A4 sheet, in which case allow 500 words per side max (10pt text with some headings and illustrations).

If your Business case study, Marketing Case Study is to be published online, you need 500 words per page absolute max; something closer to 150 is far more likely to be read. You can always do a concise web-page version and link to a longer PDF (designed exactly like a printed version, on A4) that people can download.

Length does not equal value, so don't add content for its own sake. But conversely, don't fall into the trap of cutting everything to the bone in the belief that it will maximize interest. Some people do still like to read, and it's only in the details that the quality and value of what you do can be fully substantiated. Source: EzineArticles.com/3524545.

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Categories: Education

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