Ermenegildo Zegna Announces Strategic Tie Up with Carl Zeiss Vision

*Ermenegildo Zegna sunglasses will be available with Zeiss polarizing lenses across all leading optical stores in UAE.

Dubai, United Arab Emirates (prHWY.com) February 21, 2013 - Dubai, Feb 20, 2013: How often do you look stylish combined with comfort and practicality? Offering a solution for all those times when you wanted to look haute and happening, Ermenegildo Zegna Eyewear, one of Italy's most famous luxury brands announced its partnership with Carl Zeiss Vision Sunlens for the supply of gradient and polarized lenses for its sunglass collection.

The Italian label dominates the international men's luxury market and the agreement with Carl Zeiss Vision, a worldwide leader in the production of precision optics, confirms its search for excellence as a strategic factor in the development of each project and partnership. Beginning with Spring-Summer 2013, all Ermenegildo Zegna sunglasses will be available with Zeiss polarizing lenses. The 'Z' of the Zeiss logo, imprinted on the lenses, guarantees the uniqueness and authenticity of Zeiss technology and seals the bond between the two companies, both of which are committed to excellence.

With impeccable production technology and best-in-class materials used, these top-of-the-range lenses ensure precision vision and optical resolution that remains unchanged over time. It also offers total screening of UV rays and a high degree of polarization that does not affect colour perception; but rather intensifies each colour shade. Being 50% lighter than glass and 15% lighter than polycarbonate, the durable lens doesn't wrap or blister under extreme conditions, making it a perfect fit for the UAE market.

With over 100 years of history of passion for quality and innovation, the 2013 sunglass collection from Ermenegildo Zegna presents the themes of a tradition that is enriched by new style features, details in refined materials and hi-tech lenses, for a stylish contemporary look. The 2013 eyewear collection perfectly embodies the brand's spirit with its classic and retro shapes. Embellished with metal details, recall timeless icons and bright shades the new collection combined with Zeiss polarized lenses breathe high-precision craftsmanship offering the UAE market an elegant concept with refined style.

This lovely new collection from Ermenegildo Zegna Sunglass featuring Zeiss polarized lenses will be available in UAE across all leading optical stores in late November 2012.

-ENDS-

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Tag Words: zeiss, carl, zegna

Categories: Lifestyle

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