How to Start a Book Store in Kolkata

India's cultural capital, Kolkata, has always been a city of books and book lovers, and its bookstores have been the lifeline of the city's booklovers.

Kolkata, India (prHWY.com) February 26, 2013 - India's cultural capital, Kolkata, has always been a city of books and book lovers, and its bookstores have been the lifeline of the city's booklovers who cannot seem to have enough of the joys of browsing through books and tomes to enhance their knowledge and intellectual capacities.

Coupled with the annual book fair, a bookstore in Kolkata is one of the most frequently visited destinations of the city's people. People wait all year long for the book fair to begin, and millions throng the venue during the days of the fair, albeit to browse or to enjoy a cup of hot tea or snacks on the premises! There are several popular bookstores in Kolkata, such as the Oxford bookstore, the Seagull bookstore, and of course the book retail chains such as Crossword, Starmark or Landmark. There is also an entire locality dedicated to books and is a delight of book lovers and college goers, namely College Street in Kolkata, where one can see book shops ranging from makeshift stalls on the pavement or brick and mortar stores housed within institutions such as the Coffee House.

If you an avid book buff and your dream is to start a bookstore in Kolkata, the first thing would be to chalk out a business plan, where you need to have your objectives clearly listed out, your mission, a brief history of what you do, a list of owners or partners, start-up costs, facilities, location, products and services. Your business plan should also mention the source of your inventory, a projection of sales, list of competition, marketing strategy, target audience, product positioning, pricing, and a projected profit and loss statement.

Keeping in mind the competition, the next thing to do would be to choose a place for your bookstore with a good frontage and easy accessibility. You may consider setting it up at a location that is frequented by people such as a mall or in close proximity to schools and colleges. You need to first keep track of your competitors in the area before setting up your store, and always try to maintain an edge over your competition. You can do this by pricing your books or products competitively, offering bulk discounts, hosting book reading sessions, or arranging for free shipping within a certain area, which will serve to attract customers.

The next thing would be to fix your inventory. You need to decide whether you want to sell books on general topics or you want to build a niche clientele and sell books of a particular interest. To add an edge, you can also store other knick-knacks such as office stationery, greeting cards, e-books or audio and video CDs.

Starting a book shop in Kolkata is quite a challenging prospect, especially with regard to the stiff competition here. Hence you would need to carefully devise a marketing strategy which will increase the footfall to your store like boikart.com and boost the sale of your books, despite the competition.

Click here for more information about online book stores in india or visit : boikart.com

Contact Information :

Company Name : Vshop Solutions Pvt. Ltd.
Contact Name : Boi Kart
Company Email : info@boikart.com
Contact Phone : +91 9007911567
Website Address : http://www.boikart.com/
Address : 43/8, Jheel Road, New Land, Kolkata -700031, West Bengal, India

###

Tag Words: None

Categories: Books

Link To This Press Release:

URL HTML Code