Peugeot honours Swaidan Trading Co. LLC with three prestigious awards

Peugeot 208 declared the Supermini of the Year *

Dubai, United Arab Emirates (prHWY.com) March 24, 2013 - Dubai, 18th March, 2013: The time-tested best practices mirror the successful relationship that Swaidan Trading Co. LLC has forged with the French car brand-Peugeot over more than 30 years. In line with its philosophy of setting quality benchmarks in the automobile industry, the company has won three important dealership awards in the last year.

Business excellence in the automotive industry includes customer commitment, quality control, efficient supply and innovative management. In recognition of this, Swaidan Trading Co. LLC has been awarded by Automobiles Peugeot, the Parts & Accessories Promotions Challenge 2012, the Aftersales Challenge 2012 and the Technical Advisor's World Cup.

The Aftersales Challenge is a year-long competition contested among international automobile Peugeot importers. The contest is a test to measure the various operational and quality standards of the importer, aimed at promoting service excellence within the organisation. Some of the quality measures assessed at the challenge include; diagnostic ability, quality of a technician, customer satisfaction rating, work quality, operational standards and internal/external training quality. Setting a milestone with its excellent customer service, Swaidan Trading Co. LLC won the Aftersales Challenge 2012 which saw participation of 14 countries from Asia, Europe, Middle East and South America.

"We are delighted to have received three important awards in just one year. To be recognised for our outstanding achievements in an increasingly competitive market is an honour in itself. With this win, we will continue to build on our success and improve our operations in the market providing our customers the best-in class services. We will also continue to strengthen our brand presence in the region and diligently work towards generating quality benchmarks for the industry," said Mr Neeraj Mahajan, CEO, Al Naboodah Commercial Group LLC.

Peugeot's reputation as one of the leading innovators in the automobile sector creates value for the customers in having both innovative designs and excellent functionality. The ingenuity of the French inventors in pioneering the development of high-speed mass transit systems is reflected in the brand's long standing legacy of technology, style, safety, comfort and performance.
Offering luxury, sedan and crossover models, Peugeot has witnessed more than 50% growth in GCC sales in 2012 as compared to last year.* Peugeot 208 had a successful year as Wheels, a leading motoring magazine, declared 208 as the 'Supermini of the year' as a result of the car's great driving experience. Considering the sharp growth, Peugeot will be introducing impressive new models, such as the 301 and another two further models in the second quarter of 2013.

* The Peugeot 208 was awarded the 'Supermini of the Year' at the Wheels Car of the Year awards ceremony held on 17th February 2013 at the Meydan Hotel. The same feat has been achieved by the 208 in other markets in Europe as well.

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Tag Words: award, automotive, peugeot, swaidan

Categories: Automotive

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