Double-digit growth of Dabur Vatika's shampoo range underlines strong demand for natural and herbal products in hair care

The Vatika Shampoo has grown by 67% and Conditioners has also achieved even greater heights and growing by 115%

Dubai, United Arab Emirates (prHWY.com) March 24, 2013 - March 24, 2013
Dabur International, one of the most trusted and recognized personal and healthcare brands in the world, has announced spectacular growth rates for its brand of Vatika Shampoo and Conditioners. This is the fastest growing brand in the market which has been distinguished for its ability to deeply nourish and heal damaged hair and protect against recurring hair problems and also underlining the growing consumer demand for naturally enriched shampoos that provide transformational treatment to damaged hair. The Vatika Shampoo has grown by 67% and Conditioners has also achieved even greater heights and growing by 115%

The Vatika Range of Shampoos and Conditioners is enriched with Cream Hammam Zait (Treatment cream) along with selected natural ingredients that take care of all hair problems, rejuvenating the hair making it soft, smooth and shiny.

Mohit Malhotra, CEO, Dabur International, said: "The remarkably strong results that we have achieved for the Vatika Range of Shampoos and Conditioners can be credited to their naturally enriched formulation that caters to the specific hair care needs in this region. The Vatika range uses 'Cream Hammam Zait' as well as cactus, garlic, gergir, honey and other natural ingredients that provide specialized treatment to different types of hair. Consumers have certainly responded positively to the Vatika product line and this also demonstrates a strong preference towards naturally enriched hair care solutions. Taking advantage of Dabur International's deep understanding of the regional market dynamics and our world-class research capabilities, we will continue to work on expanding and enhancing the Vatika product line to cater to the evolving hair care challenges of consumers in the Middle East."

The Vatika Hair Fall Control is ideal for breaking, falling and weak hair as it is enriched with the natural ingredients of cactus, which helps make hair strong and smooth; garlic, which stimulates roots and controls hair fall; and gergir, which nourishes hair from root to tip.

Vatika Repair & Restore is for damaged, split hair as it is enriched with the natural ingredients of egg, which is known as a rich source of protein that helps make hair stronger, reduces split ends, adds shine and makes hair healthy from the roots; and honey, which repairs, revitalizes and helps fortify hair.

Enriched with olive, henna and Aloe Vera, Vatika Nourish & Protect has been developed to make hair soft and revitalized. Olive helps nourish and strengthen to give silky-soft, shiny hair; henna coats hair fiber and transforms its surface giving intense shine; and Aloe Vera helps retain essential moisture, giving velvet-soft hair.

Vatika Dandruff Guard features the natural ingredients of lemon, yoghurt, tea tree oil and mint to remove dandruff from the first wash. Lemon's astringent action controls sebum flow and helps prevent dandruff; yoghurt cleanses, nourishes and helps maintain essential moisture balance to hair and scalp; and mint soothes and cools the scalp with an invigorating sensation.

Specially formulated for dry, frizzy, coarse hair, Vatika Moisture Treatment is enriched with the natural ingredients of almond, honey, yoghurt and henna to smoothen and add shine and manageability to the hair. Almond helps nourish and strengthen to give silky-soft, shiny hair; honey coats and seals essential moisture into each hair strand as it smoothens coarse, frizzy hair; and yoghurt helps replenish essential moisture and nourishes dry hair making it ultra-smooth and manageable.

Vatika Volume & Thickness is enriched with the natural ingredients of coconut, castor and henna, making it suitable for fine, thin and limp hair as it boosts hair volume and thickness through regular use. Coconut penetrates hair shaft to make it thick and strong; castor propagates hair growth; and henna coats and conditions the hair shaft to boost the volume of hair.

Dabur International is a wholly owned subsidiary of Dabur India that has an overall turnover of over USD 1 billion and a market capitalization of USD 4 billion. Dabur's International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.

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