Commercial partnerships to launch high growth international student recruitment

David Hautanen, Former Director International Recruitment and Strategic Enrollment Initiatives Northeastern University, Boston, MA, shares Northeastern University's success with pathway programs for international student recruitment

Boston, MA (prHWY.com) March 27, 2013 - David Hautanen, Former Director International Recruitment and Strategic Enrollment Initiatives Northeastern University, Boston, MA, joins Michael Waxman-Lenz, Intead founder and CEO, to discuss Northeastern University's success with pathway programs for international student recruitment and institutional internationalization. Northeastern's novel approach as a US leader in pathway programs has led to a significant increase in their international student population.

Pathway programs have existed for many years in the UK and Australia. Northeastern was one of the first institutions to bring the model of the pathway program to the US. For institutions interested in starting a pathway program Mr. Hautanen stresses the importance of developing a set of criteria for establishing the partnership. It is critical at the outset to establish use of the institution's brand and logos. Appropriately managing expectations is also critical at the outset.

There are several important factors that interconnect and will be key for establishing a successful pathway program. Institutions should consider: economic, budgetary, educational, cultural and ethical factors. Understanding these factors is critical for developing a successful, long-term pathway program. As with many aspects of international recruitment and marketing, relationship building is key.

This discussion also covers housing considerations for international students, especially on-campus options. To best integrate international students into the American college experience, on-campus housing options can be a key factor. Encouraging students to have roommates of different nationalities is important.

Mr. Hautanen shares his thoughts on the future of pathway and ESL programs. These two types of programs can be a big draw for institutions seeking to encourage international student enrollment. The future of international student recruitment is covered as well. The discussion concludes with a brief conversation about for-profit universities entering the international student recruitment market


Intead International Education Advantage, LLC is a full-service consulting, strategy and digital international education solutions marketing company with offices in Cleveland, Boston, and China. Intead crafts and deploys global digital solutions via specialized marketing tools to attract, recruit, orient and retain international and U.S. students. The company partners with experienced professionals around the world to deliver research-based insight, customized programs and best-in-class digital solutions to education clients that drive international student enrollment. Intead's approach enhances the communication, branding and marketing of academic institutions in a culturally appropriate and accessible digital platform- supporting customers and products with sophisticated analytics services, ultimately improving results and decreasing costs.

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Tag Words: international student

Categories: Education

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