Hackensack, NJ used car dealer proud of BMW's #1 ranking

BMW of Tenafly is a Hackensack NJ used car dealership and one of the very best BMW dealers in New Jersey. BMW of Tenafly is conveniently located with a wide selection of vehicles available and is a primary Englewood BMW x3 dealer.

Tenafly, NJ (prHWY.com) July 2, 2011 - BMW ranked most savvy Facebook user among luxury brands

With instantaneous communication occurring throughout the world through the many forms of contact in today's world, successfully utilizing social media tools to interact with consumers is a relevant concern for any business. In a recent study that rates the Facebook savvy of 100 luxury brands across Auto, Beauty, Fashion, Watches and Jewelry, and Spirits and Champagnes, BMW topped the rankings at #1. This ranking is especially important for BMW because it doesn't just show that they have an effective marketing division; it exhibits an understanding of consumer needs and a willingness to maintain an open dialogue with drivers about hopes and concerns. Social media outlets like Facebook have instigated a major shift in marketing and communication between producers and consumers. For instance, a driver in the market for a Hackensack NJ used car can enter a discussion with other drivers and BMW to resolve any potential questions she may have.

Scott Galloway, the New York University marketing professor who founded L2, a digital innovation think tank, told brandchannel, "There is an entire generation of marketers that approach their brands with a traditional broadcast mentality. Develop a piece of creative, test it, and blast it across relevant channels. Facebook requires a new set of skills. Brands that are successful on Facebook are engaging in two-way communication, responding to fans and opening their pages to comments." Not only is a successful marketing plan for social commerce good for business, but it also reveals that the company actively participates in discussions with consumers and is willing to hear feedback in an open and relatively unrestricted forum. Social media is also beneficial for consumers looking to get unbiased opinions from other drivers. So a person with insights on an Englewood BMW x3 can easily inform others without ever leaving his home. Michael Lazerow, founder and CEO of Buddy Media told brandchannel: "According to Booz & Company, social commerce will be a $30 billion market by 2015." BMW's success on Facebook is an exciting sign for the company as social media outlets continue to expand.


http://www.bmwoftenafly.com/

###

Tag Words: hackensack nj used car, englewood bmw x3

Categories: Automotive

Press Release Contact
301 County Road, Tenafly, NJ 07670

Phone: 877-323-5874

Link To This Press Release:

URL HTML Code