Australia leads the world in the science of sun protection

Established over 10 years ago Sun Emporium is a leading brand of quality swimwear designed to offer excellent UV sun protection to delicate young skin.

Australia, Australia (prHWY.com) July 7, 2011 - Established over 10 years ago Sun Emporium is a leading brand of quality swimwear designed to offer excellent UV sun protection to delicate young skin. Many countries worldwide are now reflecting the Australian experience where sun protection has been a national health priority for more than 15 years. As global awareness of sun protection increases UV swimwear is now considered an essential part of apparel merchandising.

As an Australian sun protective company Sun Emporium understands the need for quality, well designed UV swimwear that provides welcome relief and protection from the sun's damaging ultraviolet rays.

During summer months often too much skin remains exposed. Regular summer clothing and swimwear provides very little sun protection with summer weight fabrics letting through a potentially harmful amount of ultra violet radiation to the skin.

Since children do not understand the dangers of UltraViolet Radiation they need protection. Children need special care as they spend more time outdoors than adults and can burn more quickly as they have very little melanin (skin pigment) to protect them. Australian research indicates that 80% of lifetime sun exposure occurs before age 18. Babies - even when in the shade - can burn very quickly.

Alarmingly, as few as 6 childhood sunburns significantly increases the risk of melanoma cancer later in life. Started early and followed consistently sun wise behaviour will become a sound healthy habit- as routine as fastening seatbelts or brushing teeth!

For maximum sun protection in the water Sun Emporium offers a range of children's UV swimwear that is both stylish and functional. A contemporary range of UV swimwear and accessories each designed to cover a maximum amount of skin - Sun Emporium offers the best in fashion inspired sun protection swimwear - it's all we do!

Sun Emporium's UV swimwear range is built upon research, experience, and dedication to the science of sun protection ensuring cool, comfortable and fashionable beachwear that offers the highest UV protection available.

About SunEmporium.com

SunEmporium.com showcases an eye-catching collection of UV swimwear for babies, young children and teens. The Babies range features sun safe suits suitable for swimming and fun in the sun. Sun protective swim wear includes UV sun shirts, sun hats, sun shorts in original printed fabrics and motifs. Young children and teens enjoy surf-inspired designs in funky colors and exclusive prints that children love to wear! Choose Sun Emporium sun protection swimwear - being sun smart has never looked this good!

For further information on stylish UV swimwear for kids, please visit www.Sunemporium.com

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Tag Words: kids swimwear, sun protective clothing

Categories: Shopping

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