The Indian Market for Malt Beverages to Reach US$ 1.4 Billion by 2016

Driven by factors such as a large pediatric population, tailored product offerings and an increasing consciousness of health and wellness, the market for malt beverages in India is expected to reach US$ 1.4 Billion by 2016.

Delhi, India (prHWY.com) July 13, 2011 - The Indian Market for Malt Beverages to Reach US$ 1.4 Billion by 2016
Driven by factors such as a large pediatric population, tailored product offerings and an increasing consciousness of health and wellness, the market for malt beverages in India is expected to reach US$ 1.4 Billion by 2016.

IMARC Group, one of the world's leading research and advisory firms, finds in its new report "Indian Dairy Market Report & Forecast 2011-2016" that driven by factors such as a large pediatric population, tailored product offerings and an increasing consciousness of health and wellness among Indian Consumers, the market for malt beverages in India is expected to reach US$ 1.4 Billion by 2016.

"Indian Dairy Market Report & Forecasts 2011-2016" provides an analytical and statistical insight into the Indian Dairy market. The study which has been undertaken using both desk research and two waves of qualitative primary research has analyzed three aspects of the Indian Dairy Market.

The first section quantifies the Indian dairy market into twelve major classes and investigates the current and future opportunities in each of these classes. The second section involves an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates the usage of natural colouration in dairy products and evaluates their current and future potential.

What we have achieved in this report:

Comprehensive situation analysis of the Indian dairy market and its dynamics:
Classes Covered: Milk, Curd, Butter, Ghee, Paneer, Cheese, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream
Focus of the analysis in each Class:
* Drivers and challenges in each market
* Historical sales trends
* Individual analysis of the unorganized and organized markets
* Structure of the market
* Key players and products available in these markets
* Six year sales forecasts (2011-2016)

Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:
Focus of the analysis:
* Buying behavior
* Price sensitivity
* Nutritional requirements
* Consumer awareness of value added products
* Brand loyalty and switching trends
* Potential of value added dairy products in India

Understanding the current landscape of natural colouration in dairy products
Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream
Focus of the analysis:
* Size of the natural colouration market in India
* Key drivers and challenges in the market
* Usage of natural colouration in dairy products

Table of Contents
1. Research Methodology & Market Definitions
2. Executive Summary
3. Indian Dairy Industry: Market Analysis
3.1 Market Drivers
3.1.1 India is the World's Largest Producer & Consumer of Dairy Products
3.1.2 Huge Consumer Base Coupled with Rising Affluence
3.1.3 Increasing Institutional & Retail Business
3.1.4 Value Addition
3.2 Weaknesses
3.2.1 Milk Productivity Remains Highly Inefficient in the Country
3.2.2 Inadequate Infrastructure & Facilities
3.2.3 Large Scale Prevalence of Adulterated Products
4. Indian Dairy Industry: Market Performance
4.1 Primary Dairy Market
4.1.1 Liquid Milk
4.1.1.1 Current Trends
4.1.1.2 Competitive Landscape
4.1.1.3 Market Forecasts
4.1.2 Curd/Yoghurt
4.1.2.1 Current Trends
4.1.2.2 Competitive Landscape
4.1.2.3 Market Forecasts
4.1.3 Cheese
4.1.3.1 Current Trends
4.1.3.2 Competitive Landscape
4.1.3.3 Market Forecasts
4.1.4 Butter
4.1.4.1 Current Trends
4.1.4.2 Competitive Landscape
4.1.4.3 Market Forecasts
4.1.5 Ghee
4.1.5.1 Current Trends
4.1.5.2 Competitive Landscape
4.1.5.3 Market Forecasts
4.1.6 Paneer (Cottage Cheese)
4.1.6.1 Current Trends
4.1.6.2 Competitive Landscape
4.1.6.3 Market Forecasts
4.2 Secondary Dairy Market
4.2.1 Tea
4.2.1.1 Current Trends
4.2.1.2 Competitive Landscape
4.2.1.3 Market Forecasts
4.2.2 Coffee
4.2.2.1 Current Trends
4.2.2.2 Competitive Landscape
4.2.2.3 Market Forecasts
4.2.3 Dairy Whiteners
4.2.3.1 Current Trends
4.2.3.2 Competitive Landscape
4.2.3.3 Market Forecasts
4.2.4 Infant Nutrition
4.2.4.1 Current Trends
4.2.4.2 Competitive Landscape
4.2.4.3 Market Forecasts
4.2.5 Malted Foods
4.2.5.1 Current Trends
4.2.5.2 Competitive Landscape
4.2.5.3 Market Forecasts
4.2.6 Ice Cream
4.2.6.1 Current Trends
4.2.6.2 Competitive Landscape
4.2.6.3 Market Forecasts
5. The Indian Market for Health & Wellness Foods
5.1 Key Factors Driving the Health & Wellness Foods Market in India
5.2 Current Landscape of the Health & Wellness Foods Market in India
6. Fortification of Dairy Products in India
6.1 Current Scenario
6.2 Awareness & Acceptance Levels of Fortified Dairy Products in India
6.2.1 Popularity of Packaged Dairy Products is High Among Urban Households
6.2.2 Nutrition is the Most Important Factor When it Comes to Buying Dairy Products
6.2.3 Fortified Products are Popular Only in Selected Dairy Categories
6.2.4 Consumers Are Willing to Switch to Value Added Products That Are Not Too Expensive
6.2.5 There is a Good Potential for Personalized Dairy Products
6.2.6 Survey Conclusions
7. The Usage of Natural Coloration in Dairy Products
7.1 Natural Colouration in the Food Industry: Global Scenario
7.2 Natural Colouration in the Food Industry: Indian Scenario
7.3 Natural Colouration Trends in the Dairy Industry
8. Key Player Profiles
8.1 Amul
8.2 Mother Dairy Fruits & Vegetables Pvt Limited
8.3 Nestle India Limited
8.4 Britannia Industries Limited
8.5 Hindustan Unilever Limited
8.6 Karnataka Co-operative Milk Producers Federation Limited
8.7 Hatsun Agro Product Limited
To buy the complete report or to get a free sample:
Call: +91-120-425-6531 (Asia), +44-844-774-9660 (Europe), +1-631-791-1145 (America)
email: sales@imarcgroup.com
For more information, visit: http://www.imarcgroup.com/

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Tag Words: indian dairy market, health and wellness, indian malted beverages

Categories: Health

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