Yellowfin Signs Business Intelligence Partnership with DSCallards

UK BI Specialists DSCallards Partner with Global BI Vendor Yellowfin.
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Austin, TX ( July 31, 2011 - July 26, 2011 -- Leading UK Business Intelligence (BI) provider, DSCallards (, has partnered with Australian-based BI vendor, Yellowfin ( The partnership will see DSCallards make Yellowfin's world-class BI solution available to its broad range of corporate and government clients and develop a large reseller and partner community within the UK.

Yellowfin is a global BI software vendor that offers a single-integrated 100% Web-based reporting and analytics( solution, and is the market leader in BI ease-of-use.

Yellowfin CEO, Glen Rabie, currently in the UK to launch the partnership with DSCallards, said: "We are delighted to announce this partnership. DSCallards has a wealth of experience in delivering BI in the UK and we look forward to working with them to develop our presence in the UK."

DSCallards Managing Director, Adrian Handley, said: "We believe Yellowfin's easy-to-use, cost-effective and innovative approach to BI will prove to be a popular choice for our existing and future client-base."

Yellowfin is fast becoming a new BI vendor of choice, with over 500 end customers, more than 100,000 end-users and a rapidly growing international partner network. Yellowfin's mission is to build highly intuitive software that is easy to install, even easier to use, can respond to changing client reporting and analysis needs, and offers superior return on investment through widespread end-user adoption. For more information, visit

What is Business Intelligence software?

BI refers to a broad range of computer software applications and tools used to report, analyze and present data in a range of formats, to help businesses identify trends and opportunities, and support fundamental decision-making.

About DSCallards
Established in 1993, with quality at the heart of its company philosophy, DSCallards brings together and harnesses the power of some the world's leading technologies to deliver customer Business Intelligence and Development projects. Customers include organisations such as SAP, BT, Britvic Soft Drinks Ltd, Virgin Media and Alcatel Lucent.  For more information, visit DSCallards at

About Yellowfin
Yellowfin is a global Business Intelligence (BI) software vendor that is passionate about making BI easy. Yellow is headquartered and developed in Melbourne, Australia, offering an innovative and flexible 100% Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and cost associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, social and embeddable BI as well as Location Intelligence( and data visualization.

For more information, visit

For further media information, interviews, images or product demonstration, please contact:

Adriane Gillies
Marketing Manager
DSCallards Ltd
+44 (01) 1364 654222

For regular updates and news follow Yellowfin on Twitter (@YellowfinBI) or subscribe to our free e-newsletter.

Press Contact:
Lachlan James
Communications Manager
Yellowfin International Pty Ltd
Austin, TX
+61 (03) 9090 0454


Tag Words: software vendor, yellowfin, business intelligence
Categories: Business

Press Release Contact
Lachlan James
Communications Manager
Yellowfin International Pty Ltd
Austin, TX
+61 (03) 9090 0454

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