Anna Hazare and Lokpal Bill campaign by Times of India is Pioneer in using ZipDial for the Aam Aadmi

~Votes and Pledging through Missed Calls, the Inclusive Campaign Tool~

Bangalore, India (prHWY.com) August 31, 2011 - Bangalore, 31st August 2011: Anna Hazare helped commence a revolution against corruption, and the most overwhelming aspect of the Campaign is how the Indian masses came together. All classes of society, whether or not they have laptops or smartphones and whether or not they are priviledged with tools like Facebook or Twitter, were able to express support for a strong Lokpal Bill as simply as giving a Missed Call. Since only one week from launch of the TIMES CAMPAIGN: ACT AGAINST CORRUPTION, there have been over 4.4 million concerned citizens who pledged from all walks of life across India.

The Freedom of Speech and Expression becomes impotent when the common masses aren't provided with a medium to voice their opinions. The Times of India Campaign chose to poll the votes from all over India, the poor, the wealthy, and the middle class. While Facebook gathered 36,000 supporters and Twitter displayed 1,445 retweets, through ZipDial 080 300 500 51 (simply giving a missed call to vote), they were able to reach farther and gained a total of 45,24,614 votes supporting the Campaign from across the country.

Rishi Khiani, CEO, Times Internet Limited said, "We are excited to see the results of our campaign on the ZipDial platform and glad that we could reach out to many more Indians in the petition for a stronger Lokpal bill. The fact that this service works for the common man across all handsets and operators, while being toll free, makes it an interesting proposition."
The key to creating successful advertising campaigns is making it seamless for the consumer to engage. Being toll-free and simple, ZipDialing is the most seamless consumer experience for any income level and in any language.

Commenting on the campaign, Valerie Rozycki Wagoner, CEO, ZipDial says "It's a privilege for us to associate with TOI to support one of the most large scale campaigns in the country. We are happy to provide our service for such a noble cause and help the citizens in voicing their opinions."

About ZipDial
The company was established out of Bangalore in early 2010 and now has a growing team of 14. ZipDial's technology is patent pending and was built in-house by the team.
The ZipDial platform is 100% accessible to the mass market. The experience is a simple as dialing numbers - or missed calls. To understand the ZipDial experience, try ZipDial Cricket to stay tuned to the current IPL even on the go. Simply dial (toll-free missed call) 080 300 500 55.
ZipDial has been tested and proven through past campaigns with large customers such as Proctor & Gamble, KFC with Pepsi, Sanofi-Aventis, Videocon. Services are also live with happy small and medium business customers, including ecommerce businesses, law firms, individual celebrities, NGOs and live event managers. With successful customer campaigns in India and the Caribbean, ZipDial is ready to further expand globally.


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Categories: Telecommunications

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