Newark Honda dealers happy about study results

Recent study shows that young consumers are likely to choose foreign automakers.

New Jersey, NJ (prHWY.com) September 16, 2011 - Experienced car shoppers probably have a specific model or brand in mind - most likely resembling that of their first vehicle. In other words, young buyers who like their first car often become loyal to that brand.

For example, consumers shopping for a new or used Honda Civic in Springfield probably had some form of Honda as their first vehicle. It is for this reason that automakers aim to appeal to "Generation Y" shoppers - consumers aged 18-27.

Sales team members at dealers of Hondas in Newark, such as Planet Honda, are extremely interested in a new study conducted by auto pricing site TrueCar.com, which revealed that both the brands and individual models bought in 2009 and 2010 by Generation Y shoppers were all foreign.
American automakers would understandably be threatened by these results - not one domestic car company made the Top 10 list. While American-brand advocates are not pleased by the outcome, sales team members at Newark Honda dealers are very happy.

Young drivers who own/rent a Civic, Accord, or Fit are more than likely to remain loyal to the Honda brand name. "It is important for an auto maker to get a young buyer into their vehicle from the beginning, in hopes of continued loyalty to the brand," claims TrueCar Chief Analyst Jesse Toprak.

Used Honda Civic shoppers will also be interested to learn that the Honda Civic Si earned the third spot in the list of "Top Models for Generation Y Buyers" on the website. For more information about the Honda Civic Si or to test drive the model, interested consumers are encouraged to visit their favorite Honda dealer to consult a sales team member.

About Planet Honda:
Planet Honda has a large selection of automobiles and a friendly staff in New Jersey. Finding the perfect new, used or certified pre-owned Honda is no problem, as they take great pride in their dedication for high standards of service. Test drive a new Honda Civic in NJ and get a feel for a great certified Newark Honda vehicle. Make car-buying experience stress free and fun by choosing Planet Honda.


Address:-
Planet Honda
2285 US Hwy
22 Union
NJ
07083
877-411-8066
http://www.planethondanj.com/

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Tag Words: honda newark

Categories: Automotive

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