Recognition for the service offered for years

Super brand is a global organization entirely dedicated to recognize, showcase and pay tribute to the best brands present in the country.

Chennai, India (prHWY.com) December 1, 2011 - Super brand is a global organization entirely dedicated to recognize, showcase and pay tribute to the best brands present in the country. Well, it has come to be acknowledged as a prestigious selection, which has its own standard in the market. We are elated to announce that, BSA & Hercules, have been selected as Super brands for the year 2011-12 for their contribution to the society. For the fourth edition of Consumer Super brands, BSA and Hercules form a very exclusive group of winners for their exclusive service to their consumers and clients. This prestigious recognition is bestowed firstly by the consumers and then by an independent Super brands Council, which comprises of the most eminent professionals from India's corporate sector. This recognition portrays the exceptional status of the brands' existence in the market and evidence of potential customers in India and overseas, dealers, the media, suppliers, joint venture partners, varied investors, every financial institution, members of the board and shareholders along with every present and future employee. This powerful endorsement would henceforth allow the brand to use the super brands logo in all their communications starting immediately.

Well, the recognition bestowed on the brand originally belongs to the Murugappa Group, which is a conglomerate company headquartered in Chennai, India, with a valuation of Rs. 17,051 crores turnover every year. It is a known fact that, it is a market leader in varied arenas of business including Engineering, Abrasives, Finance, General insurance, Bicycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals to be mentioned. However, today the Murugappa Group is firmly established in India, and is poised for international growth, with the entire cognizance it has achieved by producing innovative products and incomparable services to its clients and consumers. Some of the country's best-known brands like BSA and Hercules in bicycles, Parry's Spirulina and Parry's Beta Carotene in nutraceuticals, Ball master and Ajax in abrasives, Gromor and Paramfos in fertilizers, and many more come from the Murugappa Group to name a few. Nonetheless, the BSA and Hercules brand of the Murugappa group has lived up to the expectations of the clients and end users with their products and services, for which they have earned the recognition of being the Super Brands of the year, amidst the other present brands in the market.

BSA and Hercules Cycles of India is one of the leading bicycle manufacturers and marketers in India ever since 1949. Ever since they have emerged as one of the first manufacturing ventures of the Murugappa Group in 1949, it has been in the forefront of innovations and pioneered a host of "firsts" in the bicycle business, and BSA has offered its users style, fun and comfort. They have several models catering to consumer segments ranging from kids, ladies and other premium end customers, with not just basic cycles, even higher end cycles to ease their commuting issues with the provision of better usability factors. Hercules stands for strength and speed, which produces cycles for the users for their tuff rides. TI Cycles has a strong product design and development capability complemented by strong manufacturing facilities and supply chain systems, which add on along with the other feathers on the cap, which has earned them the acknowledgment of being the Super Brands of the year. This has helped TI Cycles innovate, and consistently deliver high quality products to effectively address fitness and personal mobility needs. And this helps the business achieve customer service levels of a high order.

For more information visit: http://www.bsahercules.com/

###

Tag Words: bikes for kids, cycle in india, cycling in india, cycles india, cycling india, buy cycle

Categories: Sports

Press Release Contact
BSA Hercules
http://www.bsahercules.com

Link To This Press Release:

URL HTML Code