How Social Network Analysis Can Prevent a Disaster

What exactly is social network analysis and why does it really matter to a company?

Portsmouth, NH (prHWY.com) January 17, 2012 - Portsmouth NH January 5, 2012 - What exactly is social network analysis and why does it really matter to a company? Jungle Torch (http://www.jungletorch.com) knows that social network analysis can be used for a lot of positive results, such as driving more traffic to your website or by causing higher organic search rankings.

But social network analysis is not always about promoting positive results. Social network analysis can also be about preventing negative consequences of social media. For example, you just opened a new restaurant and are trying to attract customers to your restaurant in hopes to develop a solid customer following. On one of the first few opening days, one customer comes in and has a bad experience with a new waitress who didn't put his order in correctly. Furious, this customer goes home and posts a Tweet about the horrible experience he had at this new restaurant, discouraging ALL of his friends from going to eat there.

Without social network analysis, you're company would have no idea that this customer was this unhappy and spreading such a bad word about your business. The consequences of this post could be anywhere from minimal (if your trying to be optimistic) to disastrous. This customer's friends might look up to this person's advice and value his suggestions. Even people who don't value his opinion might still be swayed by this review. By spreading negative chatter about one bad experience, you could lose a lot of potential business.

By having access to social network analysis, your company can keep track of who's talking about your company and what they are saying, both negative and positive. By being aware of negative comments or feelings from your customers right away, you can react before the problem becomes unsolvable. For example, you might decide to reach out to this guest and offer him incentive to return to the restaurant again so that you can provide him with a better experience. In other cases simply conversing with the customer to smooth out a misunderstanding might work. No matter what the solution, social network analysis allows your company to keep track of how customers feel about their business, and allow them the opportunity to fix problems. Fast.


About Jungle Torch

Jungle Torch is an advanced SEO report and social media tool that gives unprecedented insight into a company's SEO and Social media. Purpose-built by some of the pioneers of online search engine technology, Jungle Torch consolidates diverse online marketing analytics into a powerful SEO report platform. Using a best-in-class sentiment engine, Jungle Torch provides an easy-to-understand, single view into Twitter, Facebook, weblogs and news sources with targeted identification of postings relevant to the user's organization, as well as a complete sentiment analysis that determines whether online comments are trending positively, negatively or neutral. In addition to tracking social media, Jungle Torch also gives users the ability to measure the success of SEO report programs by offering an SEO report that includes the rank of a user's Website based on hundreds of keywords and phrases, Jungle Torch issues a comprehensive SEO report on the SEO friendliness of a Website, inbound and outbound linking, and 15 other critical SEO metrics. It also measures competitive SEO, inbound and outbound linking. Jungle Torch is based in Portsmouth, N.H. For more information, please visit us on the Web at http://www.jungletorch.com.

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Tag Words: inbound marketing, seo report, social network analysis, backlink checker, keyword ranking tools

Categories: Technology

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