Factors to Consider for your SMS Service provider

The success of your SMS marketing campaign depends on how reliable the network quality is.

San Francisco, CA (prHWY.com) March 1, 2012 - An SMS service provider offers bulk SMS services though it is not a mobile network operator. It serves as link between SMS service users and mobile network operators. It is always prudent to consider several factors before settling on an SMS service provider as they differ in several ways.

Since you will be sending SMSs in large volume, you need to consider the cost per a single SMS. For some gateway providers, the intended destination of the SMS will determine how much it costs. Depending on the intended destination of your SMSs you may choose a provider with a flat or destination-based rate.

You also want to know whether your provider charges hidden costs. Your Text short code service provider should clearly state all the charges involved (including set up fees). When it comes to hidden costs, you will have to do some research since many SMS Software and Text short code service providers fail to indicate those to make their service appear cheaper.

Equally important, check the minimum purchase requirement set by your gateway provider. Some providers will require you to purchase say, at least 1000 credits or more each time. If you are new into the market and are not quite sure of the size of SMSs you need to send, a good option would be a provider that has no minimum purchase limits.

Bulk SMS Pricing may also border on a fixed monthly fee or volumes. If you send a lot of SMSs per month, the best option would be a fixed monthly fee. On the other hand, a couple of SMSs per month would function more cost-effectively without monthly fees.

How reliable is your SMS Service provider's network

The success of your SMS marketing campaign depends on how reliable the network quality is. A good quality network ensures SMSs reach intended destinations in good time. Some networks may even have technical faults that may prevent some SMSs from reaching intended destinations altogether. This can hurt your marketing campaign seriously.

The choice of a reliable provider for Text short code and SMS Software is highly dependent on accurate knowledge of the parties involved and their extent of control of necessary infrastructure. For instance, your gateway provider may not have control of the network infrastructure through which some SMS may be routed before reaching their intended destinations. This means that your gateway company may not be in a position to fix all technical hitches that impede the transmission of your SMSs.

Depending on the scope of your market, you may need to consider the capacity of your provider for multiple carriers and destinations. If your business is global, you need a service that supports well over 200 destinations and probably 800+ carriers.

You should also put into consideration the internet protocols/interface you employ at your server to integrate with the SMS gateway. The most commonly supported protocol for transmission of SMS messages is HTTP. You should check it for compatibility with the SMS gateway. You may wish to incorporate HTTPS for advanced security of any SMSs coming through your system.

Since there is so much to find out about your SMS gateway company, you may need the support of a technical team to help you make the right choices.







For More Info: http://www.shortcodes.com/

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Tag Words: text short code, sms software, sms service

Categories: Communications

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