What are the considerations for bulk SMS service?

One of the reasons many business prefer an online-based SMS service stems from its cost-effectiveness.

San Francisco, CA (prHWY.com) March 19, 2012 - For any business to access an SMS service, it must enlist the help of a reliable aggregator firm. Such a firm provides connectivity between users of bulk SMS messaging and mobile carriers. Your business may need to consider several factors to access the most cost-effective services.

One of the reasons many business prefer an online-based SMS service stems from its cost-effectiveness. The pricing for the sending of a single text message merits a good level of consideration before engaging the services of any firm. Some firms base their plan depending on the intended destination of your messages. With such a plan, it may be cheaper to send text messages to local than it would be for international destinations. Others will offer a flat but higher rate for all destinations.

Investigate to find whether or not your preferred company has any hidden charges. For a fruitful engagement with your provider, you want to be aware of all possible charges for the bulk SMS services. This is necessary because some firms will deliberately not disclose information on charges if it may scare away potential clients.

You may choose a plan that borders on SMS volumes or uniform monthly rates. For businesses that send a lot of text messages per month, a uniform monthly rate would suffice. However, if you business sends only a few text messages per month, you may prefer a plan that charges lower or no monthly fees at all.

It is also important to find out if your preferred aggregator imposes any minimum thresholds for purchase of SMS credits. If the minimum purchase limit of SMS credits does not suit your capacity, you may prefer to engage a provider that imposes no such constraints. Such a provider may suit very well a new organisation that is yet to work out the appropriate size of its intended audience.

The essentials of a reliable SMS service network

The reasons for use of the bulk SMS service may differ from one organisation to another. Whether you need the service to communicate with employees, clients or customers, efficacy of the service hangs on the strength and stability of the infrastructure involved. Network faults and break downs may undermine effective communication through text messaging.

Most organisations may not know how complex the SMS over the internet communication may be, especially as it involves multiple parties, each of which control and manage certain portions of the entire infrastructure. This kind of complexity means that your aggregator may not be in a position to address all quality issues that may arise from use of their service. However, you still should seek assurance that your service provider will help address any faults that may arise and hinder your use of the text messaging service.

You also need to figure out your intended scope of coverage. If you are targeting a global audience you need to enlist the service of an aggregator that supports multiple destinations as well as many mobile carriers.

Additionally, consider the internet protocols to employ at your server to interface with your SMS gateway provider. Both the HTTP and HTTPS protocols are common for bulk SMS services via the internet.









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Tag Words: sms service, bulk sms, bulk sms messaging

Categories: Communications

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