Premier Inn appoints Vikram Malhotra as Vice President - Development for South Asia region
Premier Inn, the UK's largest budget hotel chain and part of Whitbread Plc, today announced the appointment of Vikram Malhotra as Vice President - Development for South Asia (India, Sri Lanka and Maldives).
With industry experience of nearly 15 years, Vikram brings on board a solid understanding of Development, client/owner relationships and team management. He has extensive experience in leading large global teams with hands on exposure and has been successful in building strong business functions.
As a Vice President - Development for South Asia , Vikram will be responsible for overall development; setting strategy; finding and screening potential projects; overseeing the analysis of projects' potential; coordinating and managing internal and external resources; structuring business deals and negotiating contracts. His primary role will be to develop and execute a strategic development plan for the expansion of the Premier Inn brand in South Asia. He will operate from the Company's Regional Offices in New Delhi.
Commenting on the appointment, Aly Shariff, MD, Premier Inn, South Asia said, "We are delighted to welcome Vikram as a part of our core leadership team. With his extensive experience and invaluable insights in the hospitality industry, both in India and globally, he will indeed be a valuable asset to Premier Inn."
Vikram Malhotra has a post graduate diploma from the Oberoi School of Hotel Management and a Masters of Business Administration degree in international hospitality from the Cornell Essec France.With a strong hospitality sector background, He started his professional career in hospitality in 1994 working with the Oberoi Hotel in Bombay, India.
Since then, Vikram has been involved with the opening of two business hotels and has also worked with some of the well established international hotel management companies including the Radisson Hotels and Resorts and ITC Hotels and Resorts. In his last role Vikram was working at KPMG, UAE as Associate Director - Transaction Services, where his core responsibilities included business generation, leading major advisory engagements pertaining to market and financial feasibility, engagement supervision and execution and client relationship development and focused primarily on Hospitality and Real Estate
About Premier Inn India
The relative underdevelopment of budget hotel sector in India coupled with the pace of economic growth has created an opportunity for Premier Inn India Pvt Ltd. to create a pan-Indian business, which has ambitious plans for setting up hotels under the Premier Inn brand. We opened our first Premier Inn hotel in Whitefield Bangalore, India in 2009 and within a few months of operations; the hotel won the HVS HICSA Award for "The Best New Budget Hotel 2009/10".
A second Premier Inn of 143 rooms is situated in Shalimar Bagh, New Delhi and opened in June 2011.
Hotels in pipeline
* Pune, Kharadi - 113 keys (Opening July 2013)
* Goa, Anjuna - 130 keys (Opening March 2014)
* Chennai, OMR - 108 keys (Opening September 2014)
* Gurgaon - 96 keys (Opening 2014)
About Premier Inn (UK)
Premier Inn - UK's biggest hotel chain April 2012
Premier Inn
'Everything's Premier but the Price'
Premier Inn is the UK's biggest hotel chain with over 600 hotels and 47,000 + rooms. The financial year which ended Feb 2012, Premier Inn UK sales rose 8.3% on previous year and ended at £755.9. The Revenue per available room (REVPAR) performance grew by 2.2% on like for like basis.
Premier Inn's mission is to be trusted for great value and a good night's sleep wherever our guests want to be; to transform the hotel market by uniquely combining high quality bedrooms with total commitment to guest satisfaction at a low price; and to continue to be the UK's number one hotel network, whilst growing into attractive international markets.
Premier Inn is a business of scale, convenience and quality. More than 75% of the UK population lives within 5 miles of a Premier Inn with at least one hotel within five minutes of every UK airport. Guests benefit from everything they want for a good night's sleep. The hotels are well maintained thanks to a rolling refurbishment programme that sees every room refurbished at least once every eighteen months.
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Categories: Travel
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