Sydney Web Design Firm Making it Easy for Online Businesses to Excel

Beating millions of websites to feature on top of Google's search results is difficult but not impossible - especially when you have a Sigma Infotech-powered web design and search engine optimisation proficiencies.

NSW, Australia (prHWY.com) May 3, 2012 - Internet has emerged as one of the most competitive platforms from business point of view. Each day, hundreds of thousands of websites are launched with the objective of beating out the well-established brands on the web and creating a niche for themselves. No matter how ambitious and enthusiastic these businesses may be at the beginning, most of them end up being nowhere when it comes to having a visible online presence. Though there are numerous contributing factors for this failure, the two most important factors are lack of user experience in the web design and poor search engine optimisation. Sydney-based web design and online marketing expert, Sigma Infotech, has years of experience in addressing this problem and eliminating it to facilitate the growth of its clients' businesses.

Many web designers overlook the aspect of user experience and search engine optimisation factors in a website design, making the site into a non-profitable entity for its owners. The experience of working for diverse businesses and building customised web solutions for them, has taught Sigma Infotech about every aspect that can transform a business website into a powerful sales tool. Each of its web design clients has witnessed significant improvement in the visibility and profits of their online business. From start-ups to established businesses, Sigma Infotech has worked with them all, adding something of value to all of them.

The company understands that only two things matter most for online success - conversion-ready visitors and indexing by search engine crawlers for top position. While a number of strategies can improve your site and brand's performance and popularity on the Internet, what matters first and foremost is a robust web design that appeals to the visual sensibility of the visitors, has useful, crisp and strategically placed content on all the important web pages and has ample call to action element that can solicit a desirable action from the visitors converting them into prospects and customers. Thus, some of the crucial elements of a successful web design are-

* Proper navigation.
* Visually appealing colours, images, graphics and the layout.
* Unique, engaging and scanable content.
* Effective action buttons (one or maximum two buttons on each web page).

A Sigma Infotech-designed website has all these elements to depict the professional attitude of a respective business. The other vital aspect of online success for your business is search-engine friendly strategies. The company houses a team of capable and result-oriented search engine optimisers who work consistently on the search engine optimisation projects and formulate and implement strategies that revolutionise their search engine optimisation efforts. The SEO team ensures that each step it makes the website more favourable as per Google's ranking algorithm. Factors such as domain name extension, keyword optimisation, Meta tags, navigation, internal links, outgoing links, etc. are taken care of by the team.

Other contributing factors for the success of the businesses of Sigma Infotech's clients include social media marketing, search engine marketing, web applications, graphic design, software development and more.

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Tag Words: website design, web design, website designer

Categories: Business

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