How our brains rule our purchases through websites

Vision and Solutions offers an improved website development package as part of its service.

St Leonards, Australia (prHWY.com) May 8, 2012 - Sydney, Australia- May 8, 2012 - The premier internet company Vision and Solutions has announced an improved web design services for its existing and future clients. The service is aimed at Australian businesses who want to expand their business in Australia and beyond. Clients can specify the parameters that will define their website or leave the decision making to Vision and Solutions to come up with the ideal solution.

The new web design strategy is being undertaken after a lot of research into the human mind. The research started from the fundamental question: what makes one website very popular and what does not? In the quest of finding out the answer, many interesting facts came up.

We make most of our decisions unconsciously. Thoughts happen in the human brain. The organ, for the purpose of study, can be divided into three areas: old brain, mid brain and new brain. The old brain helps with our survival. It is concerned with biological events like breathing, movement and digestion. Emotions are processed in the mid brain. This part is responsible for impulse purchases. The new brain is responsible for language processing, reading, playing music and planning among others. We are aware of our conscious decisions only in the new brain.

Websites are present for a reason. An E-Commerce site wants us to select products and services and buy them. A non-profit site wants us to donate money to poor people. A financial company wants us to buy financial instruments. Another website wants us to become a member. All these sites have one thing in common: they are trying to persuade us. That is where Vision and Solutions has done its research-the science of persuasion. The result in a nutshell: websites that appeal to all three brains- old brain, mid brain and new brain are found to be the most effective. These findings should act as a beacon to all web design Sydney companies to make better and more compelling websites.

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Tag Words: web design sydney

Categories: Internet

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