Tesco Reveals Plans to Revamp Its In-store Marketing and Shop Advertising

British retailer Tesco has announced plans to makeover its stores and its brand and marketing.

Grays, VA (prHWY.com) May 9, 2012 - British retailer Tesco has announced plans to makeover its stores and its brand and marketing. The grocery and general merchandise firm has unveiled strategies to review its brand communications, including the advertising slogan "Every Little Helps" which it has had for nearly 20 years.

The chief executive Philip Clarke has outlined what he wants to change about its marketing and renewed focus will be carried out on in-store customer service. The supermarket claims it will be implementing a £200 million investment in training new staff and recruitment.

Tesco is the third-largest retailer in the world measured by revenues and the second-largest measured by profits. It is one of the country's biggest advertisers but industry experts claim that none of the adverts in-store really explains to shoppers what the brand stands for. Therefore the aim is the make the advertising better, clearer and more relevant.

W-Co.co.uk specialises in light box advertising for stores like Tesco that need professional in-store advertising. The experts offer a plethora of services and products including display light boxes, illuminated signs, poster frames, and LED light walls and panels.

LED light boxes are ideal in retail stores for illuminating merchandising units and the free standing displays can be positioned strategically around the department to bring products and promotions closer to the browsing customer.

If you plan on revamping your business's advertising in-store, visit http://www.w-co.co.uk today and seek expert guidance and help.

Here are a number of ideas to choose from...

Titan Display Light Box

The Titan backlit light boxes are traditional styles of illuminated sign made from high quality aluminium profiles making them very robust and durable. They are often used for shop fascia signs and the supplied wall brackets make them ideal for projection signs too.

Price: visit site for details

Illuminated Signs

An illuminated sign can be perfect to display your business's logo and because they are custom made they can be virtually any shape or size that you want.

Price: visit site for details

Poster Frames

Available in various standard poster sizes, poster frames are great for shop windows and the lockable poster frames and tamper resistant poster frames make it more secure for outdoor use.

Price: visit site for details

Pavement signs and A-boards

These are a great way to advertising and promotions closer to customers and the free-standing graphic signs are manufactured to the highest quality. They come in a vast array of styles and sizes to suit your requirements.

Price: visit site for details

Digital Signage

Digital signage is the best for promotional and digital advertising and W&Co offer a superior range of Samsung digital signage solutions.

Price: visit site for details

Media Contact Details

· Name: Adam Vanovitch
· Company Name: W&Co Design Solutions Limited
· Town: Not Specified
· Country: Not Specified
· Telephone Number: 44(0)8456253545
· Email: info@w-co.co.uk
· Language: English

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Tag Words: light boxes

Categories: Advertising

Press Release Contact
Adam Vanovitch

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