Reading Reviews before Buying Laptops Increases Customer Satisfaction

An interesting read about the popularity of customer reviews amongst buyers. If you are planning to buy a laptop in the near future ensure that you read reviews.

Norcross, GA (prHWY.com) December 19, 2010 - They are a great source of unbiased user generated information and most often will tell you the ugly or not so ugly truth about the product. For instance you can try searching for a negative Apple Mac Book Pro review and it is very unlikely that you will come across one. Even if you do, it will be baseless and lame. However psychologists have uncovered an interesting thing about customers who read reviews. In an experiment conducted it was observed that people who read reviews were more satisfied than those who didn't.

The possible explanation given was that reading an Apple Mac Book pro review or a gateway laptop batterywill draw your attention to features than people appreciate and we selectively retain this information and appreciate those features too. But the converse of this is also true. If consumers get first hand negative information about the product, they selectively retain, think and pass on the same to other consumers. After all purchases are all about desires. When we are choosing laptop brands we are associating with the frugality of dell, the class of Sony or the impeccable Style of Apple. So to find out if your laptop is appreciated by others, read reviews.
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Tag Words: apple mac book pro review, gateway laptop battery

Categories: Electronics

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