San Luis Obispo Web Design Company Launches SLO Marketing 101
Over the last 20 years, San Luis Obispo has experienced a major shift from local mom and pop shops to big box outlets. Though the reasons for this shift are many, the fact of the matter is most small businesses market their products and services poor
To help independent businesses get a better return on their marketing efforts, Prevail PR, a San Luis Obispo web design and marketing company has launched "SLO Marketing 101", a series of free ebooks designed to educate and motivate small business owners.
"We've found that small business owners don't have the time, the money or the knowledge to properly market their businesses," said Prevail PR Owner Aaron Emerson. "These guides will help solve all three of those problems at once and give them the tools they need to succeed locally."
Today's Marketing Trends
The reports are based on today's most effective marketing tools, including email marketing, video marketing, social media and search engine optimization. Each of the ebooks covers the opportunities involved, free tools available and tips for getting started.
They also focus on business leaks, or how not using these tools is costing the businesses money. Most businesses fail to notice and plug the many leaks in their business that consume much of the profit needed to survive.
"Many businesses can succeed simply by targeting the profit leaks in their business and eliminating them," said Emerson. One of our free reports focuses on specific things business owners can look for and what to do if they find them."
San Luis Obispo Marketing Opportunities
Because San Luis Obispo is small and somewhat insulated from other communities, the business community is tight knit and generally proactive. Despite an overwhelming reliance of most businesses on networking such as the Chamber of Commerce, others are finding opportunities in other marketing areas like Facebook and Pinterest.
"The internet continually evolves, and business owners need to evolve along with it," Emerson said. "Once you are active on social media and begin to see the benefits, you'll start to see other opportunities that are embedded in the social media you are using. For example, Pinterest is growing massively thanks to its popularity on Facebook and has become a force of its own."
About San Luis Obispo Marketing 101
San Luis Obispo Marketing 101 is a resource created by Prevail PR, a San Luis Obispo web design and marketing company. To get your free marketing resources, visit San Luis Obispo Marketing.
Contact Info:
Aaron Emerson
Prevail PR
2220 Exposition Dr.
San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com
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Categories: Marketing
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