Local Engine Shop Launches New Web Initiative
T&R Machine and Auto has started taking their business to the next level by launching a new online marketing initiative that includes search engine optimization, new website architecture, and an automotive blog.
16630 Spruce St, Hesperia, CA-- engine and transmission rebuilding is a complex trade, and yet a local Hesperia auto machine shop is looking to expand their reach. T&R Machine and Auto has started taking their business to the next level by launching a new online marketing initiative that includes search engine optimization, new website architecture, and an automotive blog. Branding is an important part of business building and nowhere is it more essential than on the World Wide Web. Dozens of prominent media companies have conducted studies that have consistently shown that the Internet is not only the fastest growing aspect of local search, but it is also becoming the most preferred.
Even as recently as five years ago, most business built their brand around anchor advertising programs in printed publications such as phone directories or the newspaper. But the data clearly shows that these traditional forms of advertising are in rapid decline. Even among highly-sought Baby Boomer and Gen X demographics, online search is experiencing exponential growth. The thirty-five to sixty-five year-old population is important because these are the people that have a demonstrated propensity to use services such as engine and transmission rebuilding. In fact, the United States is seeing a huge transfer of wealth from the Greatest Generation to the Baby Boomers and the Generation X crowds. This wealth transfer means that businesses must be more cognizant about their branding strategies.
Business branding, particularly in the automotive field, can be challenging. Most people have a high degree of loyalty to car mechanics because of the large trust factors. Generally, when a customer trusts an auto mechanic, those customers will continue to use the same shop for all of their car repairs. Gaining new customers can be difficult, especially in an economy that is in slow recovery. Businesses must get creative about branding and get in front of new customers whenever possible. These days, the Internet is where the customers are going for information. To that end, T&R Machine and Auto in Hesperia has launched a new online branding initiative.
Contrary to popular opinion, not all auto shops are the same. Some auto shops specialize in certain areas, while others try to be all things for all people. T&R specializes in what they do best: engine and transmission rebuilding. They are highly-trained and experienced mechanics that repair, rebuild, and overhaul most engines and transmissions. They can manufacture parts when needed and dramatically increase the performance of the engines they repair. T&R is not a revolving door maintenance house. Those places tend to "turn and burn" oil changes and brake jobs. T&R is a highly-specialized machine shop that focuses on automotive performance and excellence.
The new online initiative by this Hesperia engine repair shop is important because it represents a new step in business operations. By building a new website and integrating social media components and blogging, the business will generate much-needed content in order to drive traffic to it. This new web initiative will help put T&R in front of new customers and extend the reach of their brand throughout the Victor Valley.
Contact: Robert
Phone: (760) 244-7775
http://www.highdesertengine.com
Visit us at: http://www.highdesertengine.com
###
Categories: Automotive
Press Release Options
Visit Web Site
Printer FriendlyAbout This Press Release
If you have any questions about this press release, please contact the listed publisher. Please do not contact prHWY as we cannot help you with your inquiry.