Scratch and Sniff Technology Enhances Restaurant Websites
Scratch and sniff technology was a thing that reserved for children's sticker books, or a crazy idea that was tossed around in the 1950s, but as technology advances so does the idea of scratch and sniff items.
"Restaurants are relying upon the Internet more and more these days to help them get new customers", said Travis Storm, CEO of Smells Galore. "A restaurant can take a picture of a meal or their restaurant all they want, but what really gets people to convert to sales is actually experiencing the meal through sight and/or smell."
The technology uses enhanced fragrances that placed into a central database. These fragrances accurately represent the meals and food that the restaurant serves, and allows people to fully experience the food through smell. Website visitors that have the scratch and smell technology on their computer can have the smells piped into their home with a click of a button.
"It's really a step up in the marketing world in terms of having a customer interactive experience", said Joan Smith, professor of Marketing at the University of Minnesota. "I really see this website and computer technology taking off and not just for restaurant marketing. It could be used for candles, perfume, and vacations. Anything that relies upon scent to help people associate with a product can essentially use this type of marketing."
The science and design behind the scratch and sniff technology for computers is considered top secret by Smells Galore, but the general idea is fairly easy to understand. Computer and tablet users will have a small piping device that connects to the front of the computer. This piping device is what is used to deliver the smells to the customer, and allow them to experience the meals.
"Our goal is to start incorporating this type of technology into virtually all restaurant websites in America", said Storm. "I really hope that it will take off, as it could be really profitable for these restaurants."
Smells Galore plans on unveiling the finished product at the Minnesota web designers convention in August. Where they hope to get people to sign up for the official product program that will allow them to use this technology on their websites and for other clients.
Tag Words: web designers convention