Ignite the Flame - Bonding the Generations

World-renowned Chef Siti Mastura (MasterChef Malaysia) presents a delicious collection of sixty favorite new, old and traditional recipes in an exciting cookbook filled with heart and soul.

Singapore, Singapore (prHWY.com) May 31, 2012 - Inside you will find treasured recipes such as Horseshoe Roll Cake (Kek Tapak Kuda), Rainbow Roll, Tiramisu Cake, Chempedak Muffins, Butterfly Cupcakes, Mushroom Quiche, Garlic Butter Buns, Sticky Pecan Buns, Anchovies Sambal Buns (Roti Sambal Ikan Bilis) & Talam Chempedak, & many more. It's a mouth-watering introduction to traditional Malay dishes, as well as tried-and-true favorites that span generations. "Igniting the Flame - Bonding the Generations" is a must-have book for baking enthusiasts the world over.

Celebrity chef Madame Siti Mastura Alwi is a veteran baker and culinary expert with many years of teaching experience. She is greatly respected as a role model for hundreds of aspiring bakers and chefs each year, and her in-store baking institute "Siti's Delights", established in 2005, offers a great variety of baking and cooking lessons for students of all age groups. She is the winner of the 2005 Lifelong Learner Awards, and is a nominee and honouree of the 2010 Spirit of Enterprise Award.

Madame Siti is frequently featured on cooking and baking programmes for Mediacorp's Radio "Warna FM 94.2", with over 315,000 listeners each week. She is also the host of "Vanila", a successful television series now in its second season for Suria Channel under Singapore's dominating media company Mediacorp, which reaches a Malay and Singaporean audience of over 2.4 million viewers, including 87% of Singapore. Her "Vanila" videos feature on Youtube quite often, garnering an additional 200,000 viewers.

Most recently, Madame Siti was an honoured guest judge for the successful television program "Master Chef Malaysia", produced by Astro Ria in Malaysia. She has appeared in Manja Magazine, the definitive entertainment and lifestyle magazine in Malaysia, and her recipes are featured in various popular cookbooks such as "Lazatnya Recipes of Love". In April of 2011, she was a guest at Singapore's 50Plus Expo, demonstrating her culinary skills and healthy eating methods to over 95,000 people. Her life story was featured in the popular motivational book series, "Chicken Soup for the Singapore Soul", a landmark collection of heartwarming, inspirational tales from Singaporeans from all walks of life. She is a guest writer in the food column of Singapore's leading weekend newspaper, the Berita Minggu, with over 3.8 million readers.

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Tag Words: desserts, baking, recipes, cookbook

Categories: Books

Press Release Contact
Siti`s Delights Pte Ltd,
No. 1 Kaki Bukit Road 1,
#01-09 Enterprise One.
Singapore 415934
Tel: 011-65-62956138 / 91015483
Fax: 011-65-62952521
E-mail: sitisdelights@singnet.com.sg

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