Have you ever wondered why such Product and Brand failure happens?

Product and brand failures keep happening to varying degrees within most product-based organizations. Have you ever wondered why such failure happens?

Mumbai, India (prHWY.com) June 23, 2012 - Product and brand failures keep happening to varying degrees within most product-based organizations. Have you ever wondered why such failure happens?

It can be directly linked to lack of development and marketing strategy. You should not be surprised to know that even the top notch and Fortune chart toppers have also tasted failures time and again. Talking probability,“There must be some ratio of successful products to each one that ends up being a failure. The primary take-away is to learn from product and brand failures so that future product development, design, strategy and implementation will be more successful.

Let us talk about a case which describes a failed product by a top cola company.

In 1992 Pepsi spotted what it considered to be a void in the market. According to the company -- What the world was waiting for was a clear cola. After all, there had already been a variety of diet colas, cherry colas, sugar-free colas, caffeine-free colas, caffeine-enhanced colas, and all had achieved at least some form of success. So why not a clear cola?

But how did such a big player miss out some of the very basic and underlying business points. This mistake turned out to be one of biggest blunders made by a top brand.

For the entire case refer to: http://casestudy.co.in/idea-failure-pepsi-crystal/2009/11/23/

What according to you were the key mistakes done by Pepsi.
Is re-launch of a failed product really bad what can make it successful.

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Tag Words: failure, brand, product

Categories: Industrial

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