Fairfax Demise Opens a New Era for Australian Publishing

The demise of Fairfax this week has thrown open the door on a new era for Australian media, with almost 2000 media professionals soon to be out of a job. These are not disenfranchised factory workers - they're educated and highly connected with

Wollongong, NSW, Australia (prHWY.com) June 25, 2012 - NSW, Australia, June 25, 2012, -- This fortnight has seen Fairfax in the public spotlight for all the wrong reasons. Some say any media attention is good media, but certainly not for a media giant like Fairfax under the blazing torches of its industry rivals and colleagues.

For Gina this belligerent move to control media and public thought is more like an awkward encounter with the doctor about that nasty fungus - best handled discretely. In Gina case it turns out the 'doctor is a media giant with an all-to-public profile for discretion', so shell just have to cop it until we all forget still, a face like that is bound to have pretty tough skin.

Today Australians don't like the idea of cutting up the country to line the pockets of a handful of rich families, but Gina's here to change all that. One day very soon she will own Fairfax, for what it's worth, or at least the important testicles at the top and the public will resume its blissful consumption of Gina's brave new world, especially as it relates to the beauty and joys of mining Or will they? Do not overlook the fool's mate gambit this new media goliath has entered. Besides being as welcome as a turd in a swimming pool by her soon-to-be fellow board members, Part 2 of Fairfaxs wild-west shenanigans this week was the axing of almost 2000 professional media staff! Hmmm this ain't no car plant or flight company with disenfranchised blue-collar workers on their way to Centrelink.

This is a bunch of almost 2000 highly educated media professionals suddenly without jobs, feeling a bit shafted and highly connected. The demise of Fairfax this week has opened a big trapdoor on media in Australia. Many media professionals will disappear without a trace. Some Fairfax staff will become PR consultants, some will take their skills to unrelated SME's. Some enterprising journalists and sales staff however, will fill the fresh vacuum. With so many media professionals loose on the market, so many local community newspapers about to disappear and so much uncertainty at the big end of town, in the context of exponential growth in publishing models and technology, they all huddle, map out a catchment and start a newspaper or magazine themselves! If readers think they will miss their local Fairfax community newspaper; if business have suddenly lost their strongest advertising vehicle; if readers think big-headed-bullies like Gina Rinehart underestimate the importance of independent fact-reporting to Australians then the waters are parting on Australian media, once monopolised by the now embattled News and Fairfax corporations.

Readers must support community newspaper and magazine publishers. Buy their ad spaces, pick up their copies, visit their websites and send in some articles. Fairfax is up for sale and Australia's weekly times they are a changin. About the author: John Hancock is CEO of EzyMedia (www.ezymedia.com), Australia's largest supplier of websites, design and page layout services to independent newspapers and magazines. In 2004 John launched a 35,000 copy tabloid written entirely by its readers, a world-first.

Contact:
John Hancock
EZYmedia.com
62/313 Crown Street
Wollongong, NSW 2500
046-628-1755
john@ezymedia.com
http://www.ezymedia.com

###

Tag Words: magazine, technology, ezymedia, media, families

Categories: Business

Press Release Contact
EZYmedia.com
62/313 Crown Street
Wollongong, NSW 2500
046-628-1755

Link To This Press Release:

URL HTML Code