University of Texas at San Antonio and The E.F. Group Collaborate on Award-winning Marketing Campaign

The e.f. group is proud to announce that our client, The University of Texas at San Antonio (UTSA) Alumni Association, was recently awarded top honors at the 2012 Marketing Excellence Awards.

San Antonio, TX (prHWY.com) June 27, 2012 - Jason Ellis, President of the e.f. group, commented "We are delighted that the USTA Alumni Association received this well-deserved recognition, and we're honored that they chose us to use our expertise and create a campaign for them. It was a great team effort that garnered excellent results." In the spring of 2011 the UTSA Alumni Association faced the challenge to increase their annual alumni memberships. For the retention portion of campaign, the UTSA Alumni Association abandoned its old static alumni retention methods and adopted a new strategy, using personalized direct mail and email. For that they contracted with the e.f. group to create a series of variable direct mail and email pieces. The campaign involved a highly personalized and targeted promotion created by the e.f. group and a new personalized postcard approach created by the UTSA Alumni Association.
The campaign was a great success. Starting with a baseline retention rate of less than 5%, the e.f. group's personalized campaign had a response rate of 19% and the UTSA Alumni Association personalized postcard campaign had a response rate of 6%. Amber Phifer, Marketing Coordinator - UTSA Alumni Programs, summarized "We learned that personalized direct mail does impact retention rates and acquisition campaigns. The UTSA Alumni Association plans to continue working with the e.f. group to incorporate variable marketing in all of its future renewal notices and communications."
About the MEAs
The MEAs are AMA-San Antonio's way of recognizing outstanding marketing campaigns over the previous year, honoring organizations that demonstrate excellence in marketing through goals, strategies, and results that address identified challenges.
About the e.f. group
The e.f. group (www.theefgroup.com) specializes in developing strategic, creative, interactive cross-media marketing solutions, offering full service capabilities from campaign development through implementation. The e.f. group specializes in personalized direct marketing and cross-media marketing solutions. The e.f. group provides valuable tools and full service solutions including data analysis, qr codes, custom branded qr codes, custom mobile landing pages, email marketing, design, reporting and complete program oversight. For more information, contact the e.f. group at 3503 Crosspoint, San Antonio, TX 78217, 210-492-1921 or visit www.theefgroup.com.
About the University of Texas at San Antonio
Founded in 1969, the University of Texas at San Antonio is one of the fastest growing higher education institutions in Texas and the second largest of nine academic universities and six health institutions in the UT System. UTSA serves nearly 29,000 students in 64 bachelor's, 48 master's and 21 doctoral degree programs in the colleges of Architecture, Business, Education and Human Development, Engineering, Honors, Liberal and Fine Arts, Public Policy, Sciences and Graduate School.

Our technology, experience, and capabilities for personalized and targeted interactive marketing strategies including design, print, and mail services, enable us to deliver efficient, cost-effective marketing solutions that can help you meet your goals. For more information, contact the e.f. group at 3503 Crosspoint, San Antonio, TX 78217, 210-492-1921 or visit www.theefgroup.com.

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Tag Words: direct marketing, marketing, qrcodes, print, design, custom qr codes, direct mail marketing, printing, san antonio, marketing solutions

Categories: Advertising

Press Release Contact
The E.F. Group
3503 Crosspoint
San Antonio, Texas
78217
210-492-1921

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