Small-time business owner rakes in over $70 M through 'simple' marketing skills

Jenkins of ATX Global said it took him only 18 months or less than two years to transform a nearly bankrupt company into a $27 M business. Today, the guy is worth over $70 M and is on a roll to make roofing contractor marketing

Kingwood, TX (prHWY.com) July 2, 2012 - Houston, TX - June 6, 2012 - ATX Global - A once-small-time business owner revealed this week how a handful of marketing skills made him millions of dollars richer.

Travis Jenkins said it took him only 18 months or less than two years to transform a nearly bankrupt company into a $27 M business. Today, the guy is worth over $70 M.

He recalled that he was stuck with the old contractor marketing principles that almost wiped down his business until he learned "the hard way" how easy it really was to make a sizeable profit from roofing and other simple home improvement services.

Changing Roles through Education Marketing

Half of the trick was to understand the psychology of prospects, he realized. "In short, people hate to be sold and are wary of contractors."

Jenkins' observation aligns with 2012 findings by the Better Business Bureau (BBB) which listed both roofing and general contractors as the most inquired about professionals. The construction and home improvement industry is also the third most complained about business in BBB surveys.

If one were to present himself not as a salesman but as a trusted advisor, then it would be easier for homeowners to warm to an expert and actually take an interest in hiring a contractor's services, he said.

Few owners are also aware of the importance of push and pull roofer contractor marketing, Jenkins added.

Conditioning Minds through Visitor Indoctrination

He stressed that many are too focused on pushing prospects to do something instead of devising ways to pull in the willing and financially capable customers.

Whether it's a simple advice or a solid service, there are certain means to condition people to trust a roofing company they've never heard of - even before an initial meeting is set, he hinted. "This aspect is taken care of by visitor indoctrination."

Though nothing like unethical brainwashing or propaganda, the process reportedly makes homeowners receptive to marketing messages and builds instant rapport between the client and the service provider.

Jenkins said that if done right, visitor indoctrination can build a long queue of interested homeowners. "Customers will chase after a business instead of the other way around."

Learning from the Master

Education marketing and visitor indoctrination are but half of the lot.

The complete details are available in a free report called the "2012 Business Owners Guide to an Extremely Successful and Profitable Multimillion Home Improvement Business in Any Economy."

Interested contractors who would like to be mentored by Jenkins can contact ATX Global for an appointment. Those who wish to learn from the renegade millionaire for free can catch him in YouTube's Home Improvement Marketer's channel.

About ATX Global
Aside from a home improvement company, the renegade millionaire also owns ATX Global, a marketing firm which he founded to help the average roofing contractor and business owners like him effectively market their services and profit from "virtually any economy."

ATX Global currently offers two levels of service for its clients. It also hosts a number of trainings, webinars, and an intensive coaching program. Some of the firm's clients include MB Roofing, Inc. and Yancey Company - both A+ rated companies by the Better Business Bureau (BBB).


ATX Global
1431 Walnut Lane
Kingwood, Texas, 77339
Phone: 1-877-358-7541 ext. 101
Email: support@atx-global.com

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Tag Words: contractor marketing

Categories: Marketing

Press Release Contact
ATX Global
1431 Walnut Lane
Kingwood, Texas, 77339
Phone: 1-877-358-7541 ext. 101
Email: support@atx-global.com

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