AOC's Sound Marketing Strategy to Hold the Market

AOC's target is to gain the market through capture the new one and sustaining the existing.

Gurgaon, India (prHWY.com) July 4, 2012 - AOC's target is to gain the market through capture the new one and sustaining the existing.

Since AOC entered Indian market the target of the company has been the same which is to cater technologically advanced display screens that suit every pocket. After earning the trust of modern Indian Household, the brand now aims at increasing popularity and reaching out to a larger clientele base. To accomplish its annual goals, the AOC strategists have adopted excellent marketing techniques that emphasize on enhancing business and improvising work processes. Now the plan of AOC is to retain the existing market and also to enter the new segment of the market.

In order to build the rapport of the brand the company will be regularly updating customers about the latest launches and updates. It will be done through leaflets, brochures and inserts. It will ease the path of marketing and customers will get the latest information about every activity AOC is doing. To facilitate it further the brand will also be aggressively participating in various electronic shows and events, through this the company can target masses in one go. Besides this, electronic medium will also be used like Facebook, Google ad words and videos on Youtube.

All the marketing strategy can only be successfully implemented if the distribution channel is improved. To expand this channel AOC is also increasing its distributors all across the country. At present there are only 500 distributors, the vision of the company is to increase it up to 2000 by the mid of the year 2012. For this, the brand will be offering qualitative sales margins to them; it will give distributors the motivation and market to the brand.

The company is also expanding its horizons hence it will soon be launching high end technology like 3D televisions and smart TV. With this AOC is aiming to capture 10% of the market in coming next 3 years. At present the technology offered by the brand is beyond comparison which is captivating customers to make AOC televisions as the part of their family.

For more information visit---- http://www.aocindia.com/

About AOC:

AOC is one of the best display solution providers in India. It offers a wide range of LED/ LCD televisions and monitors which are attracting clients to be the part of AOC family.

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Tag Words: buy led tv, best lcd television, smart tv

Categories: Electronics

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AOC India

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