Apparel Brands Focusing on Lower Tier Cities in China

In terms of emerging trends in the apparel industry, apparel brands and retailers are targeting tier-2, -3 and -4 cities as competition in the metro cities is becoming more intense, says RNCOS.

NOIDA, India (prHWY.com) July 9, 2012 - Among the industrial sectors of China, apparel and textile industry is well developed and plays an important role in supporting the country's economy. The country's government support and investment has offered a new facet to the textile and apparel industry in China. In addition, the presence of skilled labors, long working hours, strong production line and raw material availability, etc have also helped the industry to grow by leaps and bounds.

As per our findings, the apparel brands and retailers are targeting tier-2, -3 and -4 cities as competition in the tier-1 cities has become more intense. People in the lower-tier cities are also becoming wealthier and attaining stronger purchasing power. Hence, for many apparel players, the lower-tier cities have become their major battlefields. For instance, XTEP targets Hunan, Sichuan, Shandong and Anhui provinces as its main growth engine. Similarly, Adidas plans to expand sales channel coverage to 1,400 cities by opening 2,500 retail shops in middle and small cities by the next few years.


Our report, "China Apparel Industry Analysis", is an outcome of extensive research and analysis of the textile and apparel market in China and it also discusses the roadblocks, like increasing labor costs, which are impacting the industry's growth. In addition, we have tried to analyze textile and apparel manufacturing regions on the basis of number of clusters, population, and land size. For providing our clients with the information regarding the competitive landscape, we have also included the profiles of key players.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM297.htm

Some of our Related Reports are:

- Indian Footwear Market Forecast 2014 (http://www.rncos.com/Report/IM310.htm)
- Women Ethnic Wear Market in India Outlook 2015 (http://www.rncos.com/Report/IM398.htm)
- Women Innerwear Market in India Outlook 2015 (http://www.rncos.com/Report/IM399.htm)
- Women Western Wear Market in India Outlook 2015 (http://www.rncos.com/Report/IM400.htm)
- Indian Cosmetic Sector Forecast to 2015 (http://www.rncos.com/Report/IM388.htm)

Check Related REPORTS on: http://www.rncos.com/Retail%20industry.htm

About RNCOS

RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. Our professionals analyze the industry and its various components, with a comprehensive study of the changing market behavior. Our accuracy and data precision proves beneficial in terms of pricing and time management that assist the intending consultants in meeting their objectives in a cost-effective and timely manner.

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Tag Words: china apparel industry

Categories: Apparel

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