Backlinks And Their Importance In Google Rankings

Backlinks are one of the most powerful weapons that you can use to rank your site better in the search engine result pages. Now, if you start thinking that what are the benefits of getting your site in the search engine result pages

Los Angeles, CA (prHWY.com) July 11, 2012 - Backlinks are one of the most powerful weapons that you can use to rank your site better in the search engine result pages. Now, if you start thinking that what are the benefits of getting your site in the search engine result pages, then let me shake you a bit and wake you up. At the present, search engines are not just the searching tools for the web, but search engines have become a decisive factor for the success of a business or a website. One of the most fundamental purposes of building a website is getting traffic, and that's what search engines can provide you. Launching a website without considering this aspect would be like launching a party and forgetting to invite any guest.

One of the most notable things that these search engines, especially Google, looks at is the number of backlinks to a site. Although the number of backlinks is one of the 200 factors that Google considers while ranking your website, but it is the most prominent one. There are so many SEO strategies to rank your website higher in the SERP's; however, if you don't follow any of those techniques and just concentrates to get backlinks, then you will be able to rank higher for even the most competitive keywords of any industry. So what do you think is the main reason, why Google gives so much weight-age to the backlinks and from where to get backlinks? The reason is clear, when you get backlinks from a site it helps in cementing your position as an authority in your industry. That's why; more the number of backlinks, more trust the Google will put in your website. If you start thinking now that getting backlinks is not tough and you can get backlinks as many as you want, then I would suggest you to stop your train of thoughts right there.

Although it's not hard to get backlinks from any number of websites, but Google considers backlinks only from the specific class of sites. If you actually wants to take advantage from your backlinking campaign, then you should always remember; it's wise to get a fewer number of high PR backlinks from the finest quality websites rather than getting large number of backlinks from crap site. Blindfolded link building campaigns suffered a serious blow recently after the Google rolled out its penguin update. Penguin update pays a lot of attention to the anchor (linking) text of the links. If you have a large number of links with the same commercial anchor text, then the penguin update would sense that you are trying to manipulate Google, and it moves on to penalize your website.

The best way to overcome the penguin update is to build only high quality backlinks with a variety of anchor texts. The second crucial thing is; in addition to the backlinking campaigns you should also try to make your website as an authority in the industry by filling it up with the high quality content that is actually useful for users. This will also help you to get backlinks in a natural way without any efforts from your side.

The bottom line is; if done well, the backlinking campaigns has the potential of taking your site from the oblivion to the first page or even to the first position of the search engine result pages. Also, once you are successful in achieving that, then the benefits are endless.

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Tag Words: get backlinks, backlinking campaigns

Categories: Business

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