Softway Solutions Focuses On The Role of Corporate Identity In Differentiating A Company From Its Competition

Softway Solutions is a leading multimedia and design services company based in Houston, Texas. The company would like to throw light on how corporate identity creates a powerful differentiating factor for a company, in relation to other companies.

Houston, TX (prHWY.com) July 13, 2012 - July 13, 2012, Houston, TX: Softway Solutions is a leading corporate identity and logo design company based in Houston, Texas. The company wishes to highlight the role of corporate identity in creating a powerful differentiating factor for a company.

Robert Harris, Project Manager, Softway Solutions, says, "The corporate identity of a company should ideally convey an intended message and focus on the individual personality of a company. The top corporate identity design is represented through graphical representation like the logo present in various marketing collateral like brochures, letterheads, web site and e-mail signature. This in turn creates a powerful brand identity that gives the company an edge over its competitors."

The company provides a wide range of corporate identity development services including logo design services, corporate brochure design services, online advertising, internet marketing services, flyer design, letterhead design and business cards design services for companies in Houston, Texas.

Softway Solutions has successfully redefined the corporate identities of companies belonging to many industries in and around the Houston region. The creation of a corporate identity involves vision, an in-depth understanding of the company's brand values, innovative thought process and skill to exceed expectations. Creating a strong corporate identity can help in building brand awareness and establish the key products and services offered by a particular company.

An impressive corporate identity will create top of mind recall in the minds of prospective clients, resulting in new client projects and a steady revenue stream. The successful completion of client projects will create a favorable impression in the minds of the clients towards the company, resulting in newer projects.

To know more about the brand identity and corporate identity services offered by Softway Solutions, log on to http://www.softwaysolutions.com/brand-identity.html

About Softway Solutions: Softway Solutions is a Houston, Texas based multimedia company that has been helping businesses fulfill their visions since 2003. The company specializes in various aspects of multimedia including website design, mobile application development and Internet marketing, amongst others. Softway Solutions employs approximately 115 highly experienced industry experts both in the United States and abroad. They also provide services to a variety of industries including health care, oil and gas. More information: http://www.softwaysolutions.com/.

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Tag Words: corporate identity, logo design, brand identity, best logo design, best corporate identity

Categories: Technology

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